Digital Media Analytics, Associate Director - Kidney Business Unit

Key Duties and Responsibilities
First 90 Days
- Assess current media plans and measurement frameworks to identify optimization opportunities
- Establish credibility with marketing and brand teams as a go-to digital media partner
- Lead external digital media analytics agency oversight and performance

Year One Success Looks Like
- Marketing teams trust you as a strategic digital media advisor
- Actionable analytics deliverables drive real optimization decisions
- Agency partners are accountable and measurably improve results
- Emerging opportunities identified and tested

Day-to-Day
- Optimize paid media across SEM, social, display (programmatic; endemic/non-endemic), and online video (OLV)
- Manage and elevate external digital media analytics agencies
- Analyze performance using tools such as Crossix, IQVIA, Clean Room, PowerBI, and Marketing Mix
- Translate reach, frequency, cost-per-acquisition, and audience quality into recommendations
- Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research

Qualifications
- Bachelor’s degree required
- 8+ years qualified experience, including 5+ years digital media analytics in pharma/biotech
- Pharma/biotech background required
- Experience working with healthcare advertising publishers/platforms (endemic and non-endemic)

Skills (Preferred/Needed)
- 5+ years optimizing digital media budgets and publisher performance
- Deep experience acquiring/measuring HCP and patient audiences via paid digital channels
- Proven record managing digital media agencies
- Translate complex analytics into clear marketing recommendations; earn trust as advisor
- Preferred: SQL/R/Python; Snowflake or similar data warehouse; advanced measurement (Clean Room, Marketing Mix, Test & Control, attribution)

What Makes This Role Special
- High-impact launch opportunity for new Kidney therapies; strategic influence over media decisions

Pay Range
- $157,800–$236,600; eligible for annual bonus and annual equity awards

Work Model
- Boston area; hybrid (in-office collaboration required)