Digital Media Analytics, Associate Director - Kidney Business Unit

Role: Strategic digital media analytics leader supporting Vertex's Kidney Business Unit. Objectives include optimizing digital media campaigns, measuring performance, and ensuring agency accountability in HCP and patient audience acquisition across search, social, display, and online video channels. Responsibilities involve assessing current media plans, establishing credibility with marketing teams, managing external analytics agencies, analyzing campaign data using tools like PowerBI, Crossix, IQVIA, and translating metrics into strategic recommendations. Requirements: Bachelor’s degree, 8+ years of experience with at least 5 years in pharma/biotech digital media analytics, proven expertise in digital budget optimization, publisher performance evaluation, and healthcare marketing channels. Preferred skills include SQL, R, Python, cloud data platforms (e.g., Snowflake), and familiarity with advanced measurement methodologies (e.g., Marketing Mix, Clean Room). High-Value: pharma/biotech background, healthcare advertising platforms, experience influencing marketing strategies, hybrid work setup in Boston, associate director level, and launch environment for new kidney therapies.