Digital Marketing Manager

Role Summary

Digital Marketing Manager responsible for developing, deploying, and optimizing subscriber acquisition campaigns across email, SEM, paid social, display retargeting, and content marketing networks. Responsible for tracking campaign performance, analyzing data, and delivering actionable insights. Leads onsite acquisition tactics and optimizes campaigns through testing strategies, collaborating with vendors as needed.

Responsibilities

• Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings.
• Manage onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory.
• Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying and audience targeting.
• Work with vendors who support various marketing/acquisition channels.

Qualifications

• Education: Bachelors Degree (BA/BS) in Business, Marketing, Communications or a related field - Required
• Experience: 5 years or more in Digital marketing/eCommerce, with a strong track record in pharmaceuticals, healthcare, or a related industry

Skills

• Competent knowledge of the pharmaceutical industry in Digital/eCommerce channels - Proficient
• Proficiency with presentation decks (PowerPoint, Google Slides), website analytics (Google Analytics or Adobe Analytics) and spreadsheets (Microsoft Excel and Google Docs)
• Sound understanding of digital and social media advertising
• Understanding of digital marketing technology aspects and conventions (e.g. ad serving, creative tracking)