Digital Lab Marketing Operations Manager

Role Summary

The Digital Lab Marketing Operations Manager is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for, training, creating, establishing processes and working with specialists who create and route banners for Media campaign placement for HCP and Consumer use.

Responsibilities

• Assist in onboarding and training a high performing team of banner specialists who are responsible for iterative banner creation, management and oversight, confirming requirements with brand marketing, creating banners, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution.
• Support needs and delivery plans with team members to drive effective end-to-end planning and flawless banner execution.
• Manage, coach, and develop the team to:
  • Learn the business for their respective therapeutic areas/brands.
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross-functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute banners.
  • Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on the vision for the team of faster, better, cheaper year over year.
• Prioritizing workload, supporting several brands at a time, and constantly shifting gears to address current and future business needs. Ensure the team provides exemplary customer service while setting and maintaining client expectations.
• Establish, maintain, and collaborate strategic cross-functional relationships, internal/external leaders to define, execute, and optimize banner creation and processes. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, DL Media, Marketing Analytics & Business Insights, and Creative and Digital Agencies.
• Ensure high-quality, on-time, and error-free implementation, testing, and QA of banners within the banner creation platform. Employ standard quality control processes and procedures throughout the entire setup process to ensure accuracy and completeness.
• Oversee and support Issue Management from identification through resolution and ensure corrective/preventative actions are implemented for banner builds, rendering, and campaign tracking.
• Participate in professional organizations and attend industry seminars and conferences to stay abreast of banner industry best practices and new technology. Provide thought leadership, recaps, and examples of how industry advancements can be applied to AbbVie.
• Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.

Qualifications

• Bachelor’s Degree or greater in Business, Marketing, or related field.
• 5+ years of experience in paid media Marketing, creating, building, and executing banners.
• Digital marketing or interactive agency experience is a plus.
• Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.
• Ability to work and lead initiatives independently without day-to-day supervision.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively.
• Expert knowledge of banner ads with HTML/CSS experience.
• Excellent written, verbal, and interpersonal communication skills
• Experience in Pharma is preferred but not required.

Skills

• Banner creation and management
• Project management
• Cross-functional collaboration
• Quality assurance and testing
• Process improvement and automation
• Stakeholder communication

Education

• Bachelor’s Degree or greater in Business, Marketing, or related field