Digital Innovation Director, Global Communications

Role Summary

Digital Innovation Director, Global Communications. Hybrid role based in Cambridge, MA requiring a minimum of 8 days onsite each month.

Takeda is seeking a tech-forward strategic leader to serve as Digital Innovation Director within our Global Communications team. In this pivotal role, you will help shape the future of communications at Takeda, driving the adoption of innovative technologies and empowering teams to deliver world-class stakeholder engagement to elevate Takeda's brand and reputation.

Responsibilities

• Define and champion the vision, strategy, and roadmap for digital capabilities, operations, and tools across Global Communications.
• Anticipate and respond to emerging trends across digital communications, media, and stakeholder engagement, ensuring Takeda consistently leads in adopting new strategies and platforms.
• Lead the integration of AI, generative technologies (e.g., GPT), and emerging MarTech to deliver personalized, data-driven stakeholder experiences.
• Partner with senior leaders in Global Communications, Global Corporate Affairs and Takeda's Data, Digital and Technology (DD&T) organization to align digital strategies with business objectives and enterprise priorities.
• Architect, implement, and continuously evolve Takeda's marketing technology stack in collaboration with the Lead, Digital Strategy & Operations, and DD&T.
• Ensure seamless integration with enterprise systems and global priorities, maximizing efficiency, scalability and accessibility.
• Evaluate and recommend new digital tools and platforms to keep Takeda ahead of digital marketing and communications trends.
• Assess AI-related regulations regularly to advise on how they may impact our ways of working and/or use of tools.
• Drive the strategic prioritization, development, and implementation of digital tools and agent-based solutions to enhance efficiency, intelligence, and automation— transforming how work gets done across the function.
• Foster an audience-first mindset, leveraging behavioral insights, persona data, and AI to enable teams to deliver personalized content throughout the stakeholder journey for both external and internal audiences.
• Elevate content strategy and discoverability by proactively adapting to search, social, and digital media platform changes, ensuring Takeda's thought leadership reaches audiences wherever they are.
• Develop and drive adoption of strategies to enhance Takeda's visibility in answer engines (e.g., Copilot, Google, ChatGPT), ensuring content is discoverable, authoritative, and aligned with user intent.
• Streamline digital operations and processes to enable frictionless content creation, localization, and deployment across regions and business units.
• Define and track success metrics and KPIs to measure the impact of digital initiatives, driving continuous improvement and ROI.
• Collaborate cross-functionally to measure impact and optimize content strategies based on data-driven insights.
• Leverage AI agent capabilities to automate data collection, reporting, and routine communications processes—freeing up teams for higher-value strategic work.
• Lead transformational initiatives to optimize digital marketing and communications processes, tools, and capabilities, including through the integration of intelligent agent solutions.
• Cultivate a culture of curiosity, collaboration, and innovation, to pilot and then rapidly scale best practices across the organization.
• Serve as Digital Dexterity Champion and change agent, inspiring teams to embrace new ways of working and digital-first approaches.
• Partner with DD&T on designing and delivering capability development sessions for function.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Computer Science, or related field; advanced degree preferred.
• 8–10+ years of experience in global digital marketing/communications, MarTech, or related fields, with at least 5 years in leadership roles.
• A deep understanding of the global communications and digital media landscape, with a proven track record of adapting to evolving platforms, tools, and audience behaviors.
• Proven success managing digital tools, MarTech platforms, and AI-driven solutions.
• Demonstrated expertise in identifying, prioritizing, and operationalizing AI-powered solutions (including intelligent digital agents/workflows) to advance organizational efficiency and drive business results.
• Demonstrated ability to lead digital transformation and manage complex, multi-stakeholder projects.
• Deep expertise in healthcare, ideally pharmaceuticals, with a strong grasp of channel-specific digital marketing strategies and regulations.
• Experience in global, matrixed organizations, collaborating across geographies and functions.
• Growth mindset, curiosity, resilience, and a commitment to continuous learning and experimentation.
• Direct experience with remote teams and global capability centers.
• Thrive in fast-paced, dynamic environments, maintaining a focus on results.

Skills

• Digital strategy and leadership
• MarTech and AI-driven solutions
• Content strategy and optimization
• Data analytics and KPI measurement
• Change management and cross-functional collaboration
• Global program management

Education

• Bachelor's degree in Marketing, Communications, Business, Computer Science, or related field; advanced degree preferred.

Additional Requirements

• Hybrid role based in Cambridge, MA requiring a minimum of at least 8 days onsite each month.