Role Summary
The Dermatology Health & Science Specialist is responsible for launching new products, deciding upon best strategies to manage business relationships, understanding formulary access, and engaging in product promotion within assigned accounts. The role involves sales efforts and relationship development with assigned customers and accounts, including Therapeutic Area Specialists and Key Opinion Leaders (KOLs).
Responsibilities
- Ability to effectively identify and implement the most efficient virtual/in-person engagement strategies, by customer, to maximize overall effectiveness and impact. Develops and implements effective business and territory call plans and adapts based on self-identified opportunities and insights.
- Effectively builds rapport and relationships with customers across virtual and F2F environments; maintains a methodical approach toward call objectives with clear next steps and appropriate documentation; utilizes current digital tools and adapts to new tools for successful engagement; leverages analytics to develop insights and next best action plans.
- Compliantly delivers relevant, targeted messaging utilizing approved materials to drive product demand and leverages account priorities to drive a positive business outcome; provides insights for development of new and innovative messaging and resources.
- Leverages product and disease state knowledge to educate providers on unbranded and branded product value propositions for relevant patient populations; utilizes approved disease state information as applicable.
- Works with HCPs and directs office staff to plan for customer engagements in multiple formats (virtual and in-person).
- Responsible for strategic deployment of approved Pfizer resources to support provider and patient needs; works across multiple virtual engagement platforms; integrates guidance from management and other support functions into pre-call planning; plans day-to-day work based on schedules; collaborates with cross-functional colleagues and Pfizer Connect team members.
- Support patients’ access to Pfizer products by providing information on reimbursement, patient assistance programs, hub programs, and co-pay resources.
- Present terms of sale or existing contract terms where appropriate with approved language; answer on-label questions; introduce customers to on-demand content portals with targeted content.
- Collaborate with cross-functional colleagues to address customer inquiries and advance Pfizer objectives; use triaging protocols and digital apps to connect with SMEs as needed.
- Use calendaring tools and leadership goals to address customer priorities; bring insights from customer surveys to leadership to improve the model.
Qualifications
- Required: Bachelor’s Degree
- Required: Minimum of 3 years of previous Pharmaceutical/biotech or medical marketing/promotional/sales experience; demonstrated leadership across peer groups in a specialized market with third-party reimbursement and service centers
- Required: History of marketing, promotional or sales success; strong territory management skills; outstanding communications; demonstrated teamwork, leadership ability and accountability
- Required: Must live within 50 miles of the territory
- Required: Valid US driver’s license and driving record in compliance with company standards; any DUI/DWI or other impaired driving citation within the past 7 years will disqualify you
- Preferred: 3-5 years specialty marketing/promotional/sales experience
- Preferred: Strong knowledge of disease states, therapeutic areas, and products
- Preferred: Deep knowledge of applicable customers and markets (prescribers/HCPs/institutions/organizations)
- Preferred: Strategic account marketing, promotional, sales and management skills
- Preferred: Superior marketing, promotional, sales, technical and relationship-building skills
- Preferred: Demonstrated track record of assessing account needs and bringing relevant information and resources to drive performance
- Preferred: Strong business acumen, problem solving, strategic thinking, data analytical and project management skills; excellent planning and prioritization
- Preferred: Ability to engage, influence and support customers throughout the marketing, promotional and sales process; excellent communication and interpersonal leadership skills
- Preferred: Ability to quickly learn and adopt new ways of working in a rapidly changing environment; ability to work in a matrix environment and leverage multiple resources
- Preferred: Leadership, cross-functional collaboration, and effective utilization of resources to drive performance
- Preferred: Experience working with key thought leaders or high-influence customers in large group practices, hospitals, or managed care organizations
- Preferred: Strong organizational and analytical skills; ability to analyze sales data and adapt to technology to deliver information to market
- Preferred: Change agile and able to adapt quickly to workplace changes; exceptional time management and planning skills
Education
- None specified beyond the required Bachelor’s Degree
Additional Requirements
- Non-standard Work Schedule, Travel or Environment: Ability to travel to all accounts/office locations within territory; occasional overnight travel may be required