Dealer Manager Latin America

Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com). We design, manufacture and distribute productivity tools for developing a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to construction, geopositioning and agriculture industries focused on developing a sustainable tomorrow. Topcon is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information, or other legally protected status. To learn more about Topcon career opportunities go to www.topconcareers.com. Position Overview The Topcon Dealer Sales Manager for Latin America is responsible for managing and growing the dealer network for surveying instruments and related geomatics/construction solutions across the LATAM region. This role focuses on strategic channel development, sales execution, market expansion, and ensuring dealer excellence in representing the company’s full product portfolio. The position requires strong cultural awareness, deep understanding of surveying/construction workflows in a Latin America context, and proven channel sales experience. Key Responsibilities Dealer Management & Development Recruit, onboard, and develop high‑performing dealers across Latin America. Establish yearly dealer business plans, including revenue targets, marketing actions, and product focus. Conduct regular performance reviews, assessing KPIs and identifying improvement areas. Ensure dealer compliance with brand standards, pricing policy, and channel programs. Grow competences around Topcon’s business systems and tools. Sales Execution & Growth Achieve regional sales targets for surveying instruments and geomatics/construction solutions. Identify new market opportunities and plan territory expansion initiatives. Support dealers with pipeline development, major opportunities, and competitive positioning. Lead product launches, promotional campaigns, and regional sales events. Training & Enablement Deliver product and sales training to dealer teams (in Spanish). Coordinate with product management and marketing for updated materials and competitive insights. Support field demonstrations, trade shows, technical events, and customer roadshows. Market Intelligence Monitor regional market trends, competitive activities, and customer demands. Provide structured feedback to leadership regarding market needs and product requirements. Maintain up‑to‑date knowledge of geomatics, GNSS, optical instruments, and construction layout workflows. Operational & Administrative Maintain accurate sales forecasts, CRM updates, and dealer documentation. Manage travel, budgets, and dealer program expenditures responsibly. Collaborate cross‑functionally with marketing, customer service, logistics, and technical support. Ensure familiarity with Biz Hub and other Topcon business tools. Required Qualifications Bachelor’s degree in Business, Engineering, Geomatics, Surveying, or related field. Fluent Spanish (required); strong English communication skills. 5+ years of experience in channel/dealer sales, ideally in geomatics, surveying, construction, or related technical equipment sectors. Strong understanding of GNSS, robotic total stations, levels, lasers, and field software. Proven record of achieving sales targets in multi‑country territories. Ability to travel 40–60% across Latin America. Preferred Qualifications Portuguese language skills. Previous experience with LATAM distribution networks in surveying or construction technology. Knowledge of civil engineering, mapping, land development, or construction workflows. Residence near a major U.S. international airport. Key Competencies Strategic channel development Relationship building & cultural adaptability Technical aptitude with geomatics instruments Negotiation & closing skills Presentation and training capability CRM and pipeline management Strong self‑motivation and independence Position Overview The Topcon Dealer Sales Manager for Latin America is responsible for managing and growing the dealer network for surveying instruments and related geomatics/construction solutions across the LATAM region. This role focuses on strategic channel development, sales execution, market expansion, and ensuring dealer excellence in representing the company’s full product portfolio. The position requires strong cultural awareness, deep understanding of surveying/construction workflows in a Latin America context, and proven channel sales experience. Key Responsibilities Dealer Management & Development Recruit, onboard, and develop high‑performing dealers across Latin America. Establish yearly dealer business plans, including revenue targets, marketing actions, and product focus. Conduct regular performance reviews, assessing KPIs and identifying improvement areas. Ensure dealer compliance with brand standards, pricing policy, and channel programs. Grow competences around Topcon’s business systems and tools. Sales Execution & Growth Achieve regional sales targets for surveying instruments and geomatics/construction solutions. Identify new market opportunities and plan territory expansion initiatives. Support dealers with pipeline development, major opportunities, and competitive positioning. Lead product launches, promotional campaigns, and regional sales events. Training & Enablement Deliver product and sales training to dealer teams (in Spanish). Coordinate with product management and marketing for updated materials and competitive insights. Support field demonstrations, trade shows, technical events, and customer roadshows. Market Intelligence Monitor regional market trends, competitive activities, and customer demands. Provide structured feedback to leadership regarding market needs and product requirements. Maintain up‑to‑date knowledge of geomatics, GNSS, optical instruments, and construction layout workflows. Operational & Administrative Maintain accurate sales forecasts, CRM updates, and dealer documentation. Manage travel, budgets, and dealer program expenditures responsibly. Collaborate cross‑functionally with marketing, customer service, logistics, and technical support. Ensure familiarity with Biz Hub and other Topcon business tools. Required Qualifications Bachelor’s degree in Business, Engineering, Geomatics, Surveying, or related field. Fluent Spanish (required); strong English communication skills. 5+ years of experience in channel/dealer sales, ideally in geomatics, surveying, construction, or related technical equipment sectors. Strong understanding of GNSS, robotic total stations, levels, lasers, and field software. Proven record of achieving sales targets in multi‑country territories. Ability to travel 40–60% across Latin America. Preferred Qualifications Portuguese language skills. Previous experience with LATAM distribution networks in surveying or construction technology. Knowledge of civil engineering, mapping, land development, or construction workflows. Residence near a major U.S. international airport. Key Competencies Strategic channel development Relationship building & cultural adaptability Technical aptitude with geomatics instruments Negotiation & closing skills Presentation and training capability CRM and pipeline management Strong self‑motivation and independence We are Topcon. We collaborate, create and distribute disruptive technologies that help businesses flourish through improved processes, machine automation and data services. We design and manufacture productivity tools for building a better future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to infrastructure and agriculture industries with a focus on developing a sustainable tomorrow. Learn more here.