Customer Experience Activation Lead

Role: Customer Experience Activation Lead within Bayer's Crop Science division, focusing on transforming customer engagement to be farmer-centric and experience-led. Responsibilities include defining and scaling differentiated customer experiences across brand, sales, digital, data, and partnerships, establishing seamless omnichannel interactions, and leveraging insights to inform strategies. The role also encompasses managing cross-functional marketing activities, developing strategic marketing programs, and driving long-term farmer loyalty. Requirements: Bachelor's degree; proven leadership in commercial, sales, or marketing roles with a focus on growth; experience leading large-scale marketing and transformation initiatives; strong understanding of P&L, brand positioning, customer insights, and portfolio strategy; advanced analytical and systems thinking; track record of executing strategic plans successfully. Preferred qualifications: 10+ years in agriculture or B2B marketing/sales. High-value: focus on farmer engagement, experience transformation, multi-channel strategy, data-driven decision-making, and cross-functional collaboration in a global crop science context. Work setup: based in Missouri, USA; no travel specified.