CRM Transformation Director

Role: Digital Lab Director of CRM at AbbVie, responsible for shaping and executing the strategy to advance CRM capabilities and enable AI-driven personalized customer engagement within US Commercial. Responsibilities include leading a team of Associate Directors, defining enterprise omnichannel approaches, managing CRM programs end-to-end, driving innovation through emerging marketing and AI opportunities, aligning cross-functional stakeholders, and overseeing vendor selection. Qualifications: Bachelor’s degree required, with 15+ years in CRM and 1:1 marketing, and 5+ years of pharmaceutical industry experience preferred. The ideal candidate will have established leadership in omnichannel CRM, experience with digital marketing platforms, and strong cross-functional collaboration skills. High-Value: Focus on innovative, AI-enabled omnichannel customer experiences in a pharmaceutical context, with extensive leadership and strategic planning. Work Setup: Not specified, but involves leading high-level initiatives across US Commercial teams.