Copywriter

Core Expectations:

Content Creation & Copywriting
• Write and edit copy across a wide range of channels, including websites, landing pages, paid media, email, social media, video scripts, ecommerce product pages, Amazon and marketplace listings, packaging, print materials, out-of-home, and internal communications.
• Develop email copy for both consumer and healthcare practitioner audiences in partnership with the email marketing team.
• Write social captions, scripts, and supporting copy for organic and paid social content.
• Create customer experience content, including FAQs, support materials, and customer-facing communications.
• Write product, promotional, and educational content for healthcare practitioner audiences, including practitioner portal materials, professional communications, and science-forward summaries.
• Support longer-form editorial content, including blogs, articles, and storytelling-driven educational content, as needed.
• Develop copy for e-commerce and marketplace platforms with attention to clarity, conversion, SEO, and platform requirements.
• Partner with Creative and Marketing to ensure copy supports strong visual storytelling and a cohesive brand experience.
• Tailor messaging to the objective, audience, channel, and stage of the customer journey.
• Bring fresh ideas and thoughtful storytelling to support compelling brand narratives across multiple touchpoints.
• Stay current on trends in healthy aging, cellular health, NAD+, and the competitive landscape.
• Use AI tools thoughtfully to support ideation, research, and drafting while maintaining human editorial oversight and ensuring all final content meets brand, legal, and scientific standards.
Scientific and Technical Communications
• Translate complex science and ingredient research into accessible, brand-aligned messaging for both expert and consumer audiences.
• Adapt scientific content for healthcare practitioner audiences, ensuring clinical accuracy and professional tone.
• Support a robust editorial engine tied to our proprietary ingredient with content ideation, briefing, and writing support.
• Conduct thorough research into our industry, competitors, and target audiences to inform writing decisions.
•  Adapt tone and style for different platforms and audience segments, creating impactful messaging that resonates with diverse demographics.
Brand Voice & Messaging
• Write in distinct brand voices across our four brands: Tru Niagen (consumer), Niagen Plus (pharmaceutical grade), Tru Niagen HCP (healthcare practitioner portal), and AboutNAD (educational).
• Follow established brand tone, messaging frameworks, and guidelines.
• Execute on brand transformation initiatives and contribute to the evolution of our verbal identity.
• Write thought leadership content that positions Niagen Bioscience as an industry authority.
Collaboration & Execution
• Work closely with our creative team and cross-functional partners to deliver high-quality, high-impact creative that's aligned, accurate, and timely.
• Partner with legal, science, product, and marketing teams to ensure message accuracy and consistency.
• Present content concepts to stakeholders, offering rationale for creative choices.
• Manage multiple projects simultaneously while maintaining exceptional quality and meeting deadlines.

Qualifications and Succuss Factors:

• 3-5 years of copywriting experience, ideally in-house or at an agency supporting complex products or regulated industries such as science, tech, wellness, or CPG, including brands with proprietary ingredients or technologies.
• Proven success in creating compelling copy across various formats—long and short form—on digital, print, and ecommerce platforms.
• A portfolio demonstrating a range of copywriting work, including email, social media, web, ecommerce/Amazon, blog content, and preferably print or packaging, across digital and print media.
• Experience using AI tools for content ideation, research, and drafting, while maintaining editorial oversight to ensure accuracy, brand voice consistency, and regulatory compliance.

Competencies & Skills:

• Communication: Exceptional writing and storytelling skills with attention to tone, clarity, and impact, with a thoughtful and intentional approach to translating complex scientific concepts into compelling, accessible narratives.
• Project Management: Able to self-manage multiple priorities and workstreams with guidance and direction.
• Cross-functional Collaboration: Comfort working with legal, science, product, and marketing teams to ensure message accuracy and consistency.
• Adaptability: Ability to write for different audiences—from consumers to healthcare practitioners—and shift tone and style accordingly.
• Tools: Familiarity with Asana (or similar PM tools), Figma, Google Workspace, Microsoft 365.