Consumer Experience- Social Community Engagement Specialist

Role: Social Engagement Specialist within 3M’s Consumer Safety & Wellbeing Division, focusing on social media content creation, community engagement, and performance analysis to enhance brand awareness for Nexcare, Futuro, and Ace brands. Responsibilities include developing original content (images, videos), managing social media channels, monitoring KPIs, leveraging social trends, and collaborating with cross-functional teams (R&D, creative agencies) to produce on-brand assets. The role involves responding to consumer interactions, sharing content strategies and insights, and supporting paid social initiatives. Requirements: Bachelor’s degree in marketing, communications, PR, or journalism; 3+ years managing platforms like Facebook, Instagram, TikTok, Pinterest; strong content creation/editing skills; experience with social media analytics, trend spotting, and working in consumer or retail environments. Preferred: Proven success in organic and paid social campaigns, knowledge of consumer-packaged goods, mass retail, and marketing tech tools; ability to translate technical/science info into engaging social content; excellent communication skills; experience with cross-functional collaboration. High-Value: Consumer health brands, social media management, short-form video content, influencer engagement, analytics-driven strategy. WorkSetup: On-site at Maplewood, MN, with some travel (~5% domestically); relocation possible.