Consumer Ecosystem Strategy Director

Role Summary

The Consumer Ecosystem Strategy Director will lead the transformation of Pfizer’s global consumer digital presence by unifying unbranded content on a single platform, elevating user experience standards, and driving consistency across consumer-facing assets. S/he will map customer journeys across the ecosystem to align with business priorities, translating key priorities into tangible experiences while balancing strategic vision with hands-on execution. The role requires passion for evolving digital expectations and technology trends, and the ability to translate insights into the digital ecosystem. This role will help shape Pfizer’s next-generation consumer ecosystem that combines brand purpose, human-centered design, and technological innovation to deliver meaningful health impact for millions of consumers worldwide. Location: Hybrid.

Responsibilities

• Support the global strategy and transformation of Pfizer’s consumer digital ecosystem, reimagining Pfizer’s online presence to deliver personalized, connected, and high-impact experiences across channels.
• Establish clear value propositions, north stars and KPIs for each digital asset in the ecosystem to ensure a consistent and unified experience across Pfizer’s portfolio of brands.
• Map key customer journeys across each ecosystem asset aligned with value propositions/north stars.
• Champion human-centered design methodologies to uncover consumer pain points and identify digital experiences to reduce frictions and achieve our business outcomes.
• Support execution of 2026 Big Bets – identifying how they come to life across the digital ecosystem.
• Stay at the forefront of digital innovation, monitoring emerging technologies, competitive dynamics, and healthcare trends to ensure Pfizer leads in digital health engagement.
• Demonstrate a breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding the work of colleagues to achieve meaningful outcomes and create business impact.

Qualifications

• Experience (8+ years) in strategy, innovation, and/or customer experience positions with proven track record of success.
• Obsessed with identifying and solving for consumer pain points.
• Strong analytical prowess to conduct root cause analyses to solve the right problem (i.e., solve the cause, not the symptom).
• Deep expertise in journey mapping and human-centered design.
• Passion for staying connected to external trends and emerging technologies.
• Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy).
• Strong writing, presenting, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.
• Bachelor's Degree required.