Consumer Ecosystem Strategy Director

Role Summary

The Consumer Ecosystem Strategy Director will lead Pfizer's transformation of its global consumer digital presence by unifying unbranded content on a single platform, elevating user experience standards, and driving consistency across consumer-facing assets. They will map journeys across ecosystem assets to ensure alignment with business priorities and bring insights on evolving digital expectations and technology trends into the digital ecosystem. This role blends big-picture strategic thinking with hands-on execution to streamline experiences and ensure journey continuity across assets. The position shapes Pfizer’s next-generation consumer ecosystem to unite brand purpose, human-centered design, and technological innovation to deliver meaningful health impact worldwide. Location: Hybrid.

Responsibilities

• Support the global strategy and transformation of Pfizer’s consumer digital ecosystem, reimagining Pfizer’s online presence to deliver personalized, connected, and high-impact experiences across channels.
• Establish clear value propositions, north stars and KPIs for each digital asset in the ecosystem to ensure a consistent and unified experience across Pfizer’s portfolio of brands.
• Map key customer journeys across each ecosystem asset aligned with value propositions/north stars.
• Champion human-centered design methodologies to uncover consumer pain points and identify digital experiences to reduce frictions and achieve our business outcomes.
• Support execution of 2026 Big Bets – identifying how they come to life across the digital ecosystem.
• Stay at the forefront of digital innovation, monitoring emerging technologies, competitive dynamics, and healthcare trends to ensure Pfizer leads in digital health engagement.
• Candiate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Qualifications

• Experience (8+ years) in strategy, innovation, and/or customer experience positions with proven track record of success.
• Obsessed with identifying and solving for consumer pain points.
• Strong analytical prowess to conduct root cause analyses to solve the right problem (i.e., solve the cause, not the symptom).
• Deep expertise in journey mapping and human-centered design.
• Passion for staying connected to external trends and emerging technologies.
• Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy).
• Strong writing, presenting, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.

Education

• Bachelor's Degree required.