Consumer Ecosystem Strategy Director

Role Summary

The Consumer Ecosystem Strategy Director will contribute to the major transformation of Pfizer’s global consumer digital presence—unifying unbranded content on a single platform, elevating user experience standards, and driving consistency and efficiency across all consumer-facing assets. The role is responsible for mapping journeys across assets in Pfizer’s consumer ecosystem, ensuring consistency and advancing Pfizer’s business priorities. The candidate will bring insights into evolving digital expectations and key technology trends into the digital ecosystem, and will determine how business priorities come to life across ecosystem assets. The incumbent will think big picture while driving hands-on execution, and the role aims to unite brand purpose, human-centered design, and technological innovation to deliver meaningful health impact for millions of consumers worldwide.

Responsibilities

• Support the global strategy and transformation of Pfizer’s consumer digital ecosystem, reimagining Pfizer’s online presence to deliver personalized, connected, and high-impact experiences across channels.
• Establish clear value propositions, north stars and KPIs for each digital asset in the ecosystem to ensure a consistent and unified experience across Pfizer’s portfolio of brands.
• Map key customer journeys across each ecosystem asset aligned with value propositions/north stars.
• Champion human-centered design methodologies to uncover consumer pain points and identify digital experiences to reduce frictions and achieve our business outcomes.
• Support execution of 2026 Big Bets – identifying how they come to life across the digital ecosystem.
• Stay at the forefront of digital innovation, monitoring emerging technologies, competitive dynamics, and healthcare trends to ensure Pfizer leads in digital health engagement.
• Canditates demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Qualifications

• Experience (8+ years) in strategy, innovation, and/or customer experience positions with proven track record of success.
• Obsessed with identifying and solving for consumer pain points.
• Strong analytical prowess to conduct root cause analyses to solve the right problem (i.e., solve the cause, not the symptom).
• Deep expertise in journey mapping and human-centered design.
• Passion for staying connected to external trends and emerging technologies.
• Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy).
• Strong writing, presenting, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.
• Bachelors Degree required.

Education

• Bachelors Degree required.