Consumer Brand & Marketing Leaders: We Want to Connect

Role: Consumer marketing lead supporting the U.S. launch of cytisinicline for nicotine dependence, focusing on brand strategy, messaging, and multi-channel campaign execution within a regulated healthcare environment. Responsibilities: develop and steward brand positioning, identity, and messaging frameworks; translate scientific info into consumer-friendly content; create and manage omnichannel campaigns across DTC, digital, social, web, video, and out-of-home channels; design patient journeys and digital health experiences; collaborate with agencies and creative partners. Requirements: experience in consumer brand building, healthcare marketing, and navigating FDA promotional and review processes; proven ability to develop compelling messaging, manage campaigns, and ensure regulatory compliance; strong storytelling and content creation skills; familiarity with digital health, telehealth, and patient engagement platforms preferred. HighValue: regulated healthcare environment, consumer health, FDA promotional compliance, digital health, patient journey design, launch experience, complex segmentation, behavioral health or addiction sectors. WorkSetup: not specified; likely hybrid or remote based on role.