Commercial Effectiveness Manager
Bio-Techne
August 29, 2026
Remote friendly (Minneapolis, MN)
United States
Sales
About the Role
Manager, Commercial Effectiveness supporting global sales teams across EMEA and North America by executing commercial operations strategy focused on CRM and sales analytics. Ensure clean, reliable CRM data and impactful reporting to drive informed decisions and improved sales productivity.
Key Responsibilities
- Maintain CRM data integrity and accuracy across global commercial teams.
- Generate dashboards, KPI reports, and ad-hoc sales analyses for pipeline health, sales performance, and key trends.
- Track sales process performance (pipeline progression, opportunity conversion rates, sales cycle time) and identify improvement opportunities.
- Analyze sales data to optimize territory, process, and performance.
- Document/manage business requirements for CRM enhancements; configure and test new CRM functionalities with IT/CX CRM.
- Standardize and maintain sales process documentation and workflows.
- Support rollout, user adoption, and training for CRM features and sales process improvements.
- Collaborate with Sales Leadership, CX CRM, Marketing, and stakeholders to align CRM tools/analytics with business objectives.
- Manage and develop a small Commercial Effectiveness team.
Requirements
- 5+ years in sales operations, sales analytics, or similar commercial operations (preferably life sciences/biotech).
- Bachelor’s degree (or equivalent) in Business, Data Analytics, Life Sciences or related; master’s a plus.
- Hands-on CRM experience (especially Salesforce.com) and CRM/sales process improvement projects.
- Dashboard/BI experience (PowerBI, Tableau) highly desirable.
Skills
- Strong analytical/problem-solving; attention to data quality/governance.
- Knowledge of sales processes, CRM best practices, and pipeline metrics.
- Excellent communication; cross-functional collaboration in global matrix organizations.
- Self-motivated; able to influence without authority; continuous improvement/customer-first mindset.
- English required; additional languages preferred. Travel required (~10%).
Manager, Commercial Effectiveness supporting global sales teams across EMEA and North America by executing commercial operations strategy focused on CRM and sales analytics. Ensure clean, reliable CRM data and impactful reporting to drive informed decisions and improved sales productivity.
Key Responsibilities
- Maintain CRM data integrity and accuracy across global commercial teams.
- Generate dashboards, KPI reports, and ad-hoc sales analyses for pipeline health, sales performance, and key trends.
- Track sales process performance (pipeline progression, opportunity conversion rates, sales cycle time) and identify improvement opportunities.
- Analyze sales data to optimize territory, process, and performance.
- Document/manage business requirements for CRM enhancements; configure and test new CRM functionalities with IT/CX CRM.
- Standardize and maintain sales process documentation and workflows.
- Support rollout, user adoption, and training for CRM features and sales process improvements.
- Collaborate with Sales Leadership, CX CRM, Marketing, and stakeholders to align CRM tools/analytics with business objectives.
- Manage and develop a small Commercial Effectiveness team.
Requirements
- 5+ years in sales operations, sales analytics, or similar commercial operations (preferably life sciences/biotech).
- Bachelor’s degree (or equivalent) in Business, Data Analytics, Life Sciences or related; master’s a plus.
- Hands-on CRM experience (especially Salesforce.com) and CRM/sales process improvement projects.
- Dashboard/BI experience (PowerBI, Tableau) highly desirable.
Skills
- Strong analytical/problem-solving; attention to data quality/governance.
- Knowledge of sales processes, CRM best practices, and pipeline metrics.
- Excellent communication; cross-functional collaboration in global matrix organizations.
- Self-motivated; able to influence without authority; continuous improvement/customer-first mindset.
- English required; additional languages preferred. Travel required (~10%).