Comirnaty Brand Performance and Planning Director
Pfizer
1 month ago
On-site
New York, NY
Marketing
Reporting to the Senior Director, US Comirnaty Strategy and Performance Lead, the Comirnaty Brand Performance and Planning Director will lead annual planning and forecasting cycles, monitor brand performance, and execute strategic projects to improve performance.
Role Responsibilities:
- Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities; provide recommendations based on insights
- Test hypotheses to understand root causes behind performance gaps and identify performance drivers
- Support retail and non-retail channel pull-through strategy development using analytical assessment of the environment and opportunities
- Collaborate cross-functionally to ideate solutions to address consumer vaccination barriers and design special projects to close gaps
- Support spend optimization to drive greatest impact within the annual budget
- Monitor operating expense budget to ensure brand execution within budget
- Engage cross-functional ecosystem to represent US perspective in COVID strain selection activities
- Lead annual brand planning cycle (forecasting, operating plan, and brand strategy)
- Plan and prioritize brand access and reimbursement confidence activities ahead of in-season execution
- Plan brand working sessions to support strategy development
Basic Qualifications (Required):
- BA or BS required
- 8+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
- Strategic, analytical, and problem-solving skills
- Proven retail pharmacy acumen
- Strong collaboration, communication, and influence across complex matrix environments
- Ability to operate effectively in ambiguity and manage multiple priorities in a fast-paced environment
Preferred Qualifications:
- MBA with 7+ years of relevant experience (or MBA/advanced degree preferred)
- Strong business acumen and flexibility
- Comfortable with ambiguity; adapts and operates successfully
Physical / Mental Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Strong business acumen and demonstrated flexibility
Travel / Work Schedule:
- Occasional travel may be required (e.g., conferences and off-site meetings)
- In-person attendance expected for high-impact strategic meetings, workshops, or planning sessions (particularly those led/facilitated by the Director)
Benefits (if stated in job description):
- Eligible for Pfizer Global Performance Plan; bonus target of 20.0% of base salary
- Eligible to participate in share-based long-term incentive program
- 401(k) plan with Pfizer matching contributions and additional Pfizer retirement savings contribution
- Paid vacation, holiday and personal days; paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision
Application Instructions / Job Details:
- Last day to apply: April 10, 2026
- Work location assignment: On Premise
Role Responsibilities:
- Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities; provide recommendations based on insights
- Test hypotheses to understand root causes behind performance gaps and identify performance drivers
- Support retail and non-retail channel pull-through strategy development using analytical assessment of the environment and opportunities
- Collaborate cross-functionally to ideate solutions to address consumer vaccination barriers and design special projects to close gaps
- Support spend optimization to drive greatest impact within the annual budget
- Monitor operating expense budget to ensure brand execution within budget
- Engage cross-functional ecosystem to represent US perspective in COVID strain selection activities
- Lead annual brand planning cycle (forecasting, operating plan, and brand strategy)
- Plan and prioritize brand access and reimbursement confidence activities ahead of in-season execution
- Plan brand working sessions to support strategy development
Basic Qualifications (Required):
- BA or BS required
- 8+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
- Strategic, analytical, and problem-solving skills
- Proven retail pharmacy acumen
- Strong collaboration, communication, and influence across complex matrix environments
- Ability to operate effectively in ambiguity and manage multiple priorities in a fast-paced environment
Preferred Qualifications:
- MBA with 7+ years of relevant experience (or MBA/advanced degree preferred)
- Strong business acumen and flexibility
- Comfortable with ambiguity; adapts and operates successfully
Physical / Mental Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Strong business acumen and demonstrated flexibility
Travel / Work Schedule:
- Occasional travel may be required (e.g., conferences and off-site meetings)
- In-person attendance expected for high-impact strategic meetings, workshops, or planning sessions (particularly those led/facilitated by the Director)
Benefits (if stated in job description):
- Eligible for Pfizer Global Performance Plan; bonus target of 20.0% of base salary
- Eligible to participate in share-based long-term incentive program
- 401(k) plan with Pfizer matching contributions and additional Pfizer retirement savings contribution
- Paid vacation, holiday and personal days; paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision
Application Instructions / Job Details:
- Last day to apply: April 10, 2026
- Work location assignment: On Premise