CDnA - Senior Manager, Media and Campaign Analytics

Role: Senior Manager, Media and Campaign Analytics within Amgen’s Global Marketing team, supporting omnichannel digital marketing efforts through data-driven insights. Responsibilities: develop and implement analytics for campaign tracking, audience segmentation, customer journey mapping, and test-and-learn initiatives; provide objective campaign performance assessments; collaborate cross-functionally with marketing, digital, analytics, and external vendors; interpret complex data from syndicated and tactical sources to inform brand strategies. Requirements: Bachelor’s degree with 6+ years in analytics, forecasting, or marketing operations; proficiency in digital marketing channels (Paid Search, SEO, Paid Social, Email); strong analytical and strategic thinking skills; excellent communication abilities. Preferred: deep understanding of consumer and HCP omnichannel performance, measurement frameworks, and optimization strategies; experience with HCP programs; ability to translate analytics into actionable insights; team-oriented collaboration. High-Value: focus on digital and omnichannel performance across pharma brands, supporting campaigns in a commercial or pre-launch stage. Work Setup: hybrid role based in Thousand Oaks, CA or Deerfield, IL, requiring minimum 3 days onsite per week. Travel: minimal to none specified.