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Check out JobsAI CD&A - Senior Manager, Media Analytics
Company Name
Amgen
Job Overview
Responsible for delivering analytics and insights to support Omnichannel Commercial efforts within the US and Global Marketing organizations.
Responsibilities
- Develop and implement digital campaign analytics, including audience analysis
- Micro-segmentation
- Digital persona development
- Omnichannel customer journey development
- Test-and-learn campaign testing
- Combine digital/omnichannel data analysis with insights from other sources into a story for a brand
Requirements
- Experience with digital marketing channels
- Strong analytical skills