CD&A - Director Media Analytics

Role Summary

Director, Media Analytics within the Customer Data & Analytics team, responsible for refining Amgen's media strategies, optimizing audience targeting, and evaluating agency recommendations through analytics. Lead cross-functional collaboration to ensure media initiatives align with brand objectives and deliver optimal results. As team lead, recruit, mentor, and develop analytics professionals (onshore and offshore) and foster a culture of excellence and continuous learning. Flexible commuter role to Thousand Oaks, CA or Deerfield, IL; on-site 2-3 days per week.

Responsibilities

• Support the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks, with KPIs and learning agendas tailored to brand goals.
• Connect execution to leading and lagging outcomes. Run monthly and quarterly readouts focused on driving continuous optimizations and transforming learnings into playbooks that drive execution excellence.
• Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels, to generate insights on media execution, audience relevance and creative performance.
• Leverage clean room solutions to design and analyze brand-specific audiences, and personas, that can enhance HCP and consumer targeting. Evaluate reach and quality by channel to minimize overlap and optimize frequency.
• Partner with MarSci Operations and Data engineering teams to deliver governed data models, automated pipelines, and executive-ready dashboards.
• Support and participate in Amgen’s taxonomy governance helping drive best practices and consistency on our strategy to launch and track our marketing initiatives. Advocate for high standards in data quality, consent, and privacy.
• Drive cross-functional alignment between marketing, analytics, and media strategy groups, translating analytics to actionable recommendations and influencing senior partners for data-driven decisions.
• Apply pharma-specific data (TRx, NBRx, claims, EHR, copay, hub data, etc.) to improve and contextualize digital insights.

Qualifications

• Required: Doctorate degree and 4 years of analytics, operations or pharma experience, or Master’s degree and 8 years, or Bachelor’s degree and 10 years of analytics, operations or pharma experience. In addition, at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. This managerial experience may run concurrently with the required technical experience.
• Preferred: Proven leadership in digital analytics spanning media, web, and CRM; experience crafting KPI frameworks and campaign optimization for HCP and consumer audiences.
• Preferred: Hands-on familiarity with web and digital stacks, ad and analytics platforms (Adobe/GA, Campaign Manager, DV360, Meta), with experience crafting and executing experimentation/measurement initiatives.
• Preferred: Working knowledge of SQL/Python and cloud data ecosystems (Databricks, Snowflake, Azure).
• Preferred: Strong project management and organizational skills to manage multiple priorities in parallel, ensuring projects remain on track, individual teams are focused on core priorities and partners are informed on relevant progress. Experience with agile and kanban methodologies.
• Preferred: Experience partnering with Brand and Finance; ability to influence without formal authority and navigate ambiguous, fast-moving priorities. Well versed in data storytelling for executives.
• Preferred: Experience in Pharma/biotech or other regulated industry with strong understanding of compliance, privacy, and consent practices.

Additional Requirements

• Location: Thousand Oaks, CA or Deerfield, IL; flexible commuter role with on-site work 2-3 days per week.