Campaign Operations Specialist
AbbVie
1 month ago
Remote friendly (Mettawa, IL)
United States
Marketing
Campaign Operations Specialist is responsible for the day-to-day management, oversight and optimization of 1:1 Patient Services marketing programs.
Responsibilities:
- Manage and oversee medium-high complex brand CRM engagements, including developing project plans, creating status reports, running weekly status meetings, and coordinating with stakeholders for on-time, flawless execution.
- Learn the business for respective therapeutic areas/brands.
- Work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure requirements are met.
- Improve brand campaigns by reviewing performance, identifying optimization opportunities, and communicating recommendations to the marketing team.
- Develop and maintain project documents, timelines, proofing checklists, and status reports; identify risks and mitigation plans.
- Partner with cross-functional/agency teams to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
- Document change requests, communicate impacts to the team, and pursue standardization/automation/process improvements.
- Prepare quarterly campaign audits and campaign performance SLAs; review with the Associate Director.
- Identify issues with cross-functional/agency partners, determine root cause, and recommend corrective action.
- Monitor campaign performance and recommend actions to increase engagement.
- Participate in planning with brands and internal teams/agency partners; conduct check-ins to track activity and manage resources.
- Prepare clear communications and set expectations; create quarterly business reviews with brand and omnichannel leaders.
Qualifications:
- Bachelor’s Degree in Business or Marketing.
- 3-5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and/or 1:1 marketing.
- Minimum 3 years of hands-on experience in client service, account, or response management.
- Digital marketing or interactive agency experience (preferred).
- Ability to lead multiple projects simultaneously in a fast-paced environment.
- Excellent written, verbal, and interpersonal communication skills.
- Analytical ability to identify optimization opportunities and program issues.
- Solution-oriented attitude toward new challenges.
- Excellent knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
Responsibilities:
- Manage and oversee medium-high complex brand CRM engagements, including developing project plans, creating status reports, running weekly status meetings, and coordinating with stakeholders for on-time, flawless execution.
- Learn the business for respective therapeutic areas/brands.
- Work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure requirements are met.
- Improve brand campaigns by reviewing performance, identifying optimization opportunities, and communicating recommendations to the marketing team.
- Develop and maintain project documents, timelines, proofing checklists, and status reports; identify risks and mitigation plans.
- Partner with cross-functional/agency teams to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
- Document change requests, communicate impacts to the team, and pursue standardization/automation/process improvements.
- Prepare quarterly campaign audits and campaign performance SLAs; review with the Associate Director.
- Identify issues with cross-functional/agency partners, determine root cause, and recommend corrective action.
- Monitor campaign performance and recommend actions to increase engagement.
- Participate in planning with brands and internal teams/agency partners; conduct check-ins to track activity and manage resources.
- Prepare clear communications and set expectations; create quarterly business reviews with brand and omnichannel leaders.
Qualifications:
- Bachelor’s Degree in Business or Marketing.
- 3-5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and/or 1:1 marketing.
- Minimum 3 years of hands-on experience in client service, account, or response management.
- Digital marketing or interactive agency experience (preferred).
- Ability to lead multiple projects simultaneously in a fast-paced environment.
- Excellent written, verbal, and interpersonal communication skills.
- Analytical ability to identify optimization opportunities and program issues.
- Solution-oriented attitude toward new challenges.
- Excellent knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).