Campaign Operations Project Manager - CRM

Role: Campaign Operations Project Manager within AbbVie's Digital Lab, supporting consumer CRM initiatives for key therapeutic brands, focusing on campaign execution and optimization. Responsibilities: manage daily operations of complex brand CRM programs involving email, SMS, and direct mail; coordinate cross-functional teams and agencies; develop project plans, timelines, and status reports; optimize campaign performance through data analysis; streamline processes for efficiency; conduct quarterly audits and performance reviews; and ensure flawless delivery. Requirements: Bachelor's degree in business or marketing; 3-5 years of experience in CRM, digital marketing, or response management; proficiency with Salesforce Marketing Cloud or similar platforms; strong project management, communication, and analytical skills. Preferred: experience in digital agency environments and implementing CRM best practices. High-Value: focus on consumer health brands, digital campaign execution, use of enterprise marketing automation tools, and cross-functional stakeholder collaboration. Work setup: not specified; likely hybrid or remote based on standard roles, with no travel explicitly mentioned.