Perrigo Company plc logo

Brand Manager - Women's Health

Perrigo Company plc
Full-time
Remote friendly (Grand Rapids, MI)
United States
$134,000 - $160,000 USD yearly
Marketing

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Role Summary

Brand Manager with CPG brand marketing experience to join Perrigo Marketing Team, based in Morristown, NJ or Grand Rapids, MI with a hybrid schedule strongly preferred. Remote locations may also be considered.

Responsibilities

  • Innovation & Commercialization: Lead the launch of Women’s Health products, collaborating with internal and external teams to support Sales and drive performance.
  • Consumer Insights: Partner with Insights to develop learning plans, lead social listening, and embed consumer focus across teams.
  • Product Access: Expand product accessibility through strategic coalition partners, donation programs, and sampling initiatives.
  • Digital Marketing: Collaborate with the digital team to execute direct-to-consumer (DtC) merchandising and sampling programs.
  • Ella Brand Management: Oversee end-to-end management of Perrigo’s Rx Women’s Health brand, working closely with external sales and marketing partners.
  • HCP Marketing: Develop and implement marketing plans for healthcare professionals, including content creation, webinars, and event participation.
  • Creative Development: Lead the creation and execution of brand assets, supported by a clear content measurement strategy.
  • Performance Reporting: Analyze and report on digital and social media campaigns, optimizing plans and KPIs to meet evolving business needs.
  • Demand & Supply Planning: Represent Women’s Health in monthly demand reviews and manage inventory planning.
  • Sales Enablement: Drive sales communications by developing marketing materials for monthly updates and customer meetings.
  • Team Leadership: Mentor and support the development of the Sr. Associate Brand Manager.

Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, A&P budget management, ad hoc analyses & performance reporting.

Qualifications

  • Typically a Bachelor’s degree in Business, Marketing or related field; Master’s Degree/MBA preferred, along with 8+ years of experience.
  • 3-5 years of experience in CPG Brand Management, Media, Shopper Marketing, or Retail Marketing is a plus.
  • Digital marketing and data analytics experience required.
  • Ability to support established business plan, strong marketing creativity, verbal and written communication, and excellent project and time management skills.
  • Ability to influence without authority to internal teams.
  • Comfort with ambiguity, adaptability to unfamiliar situations and organizational pivots.
  • Strong analytical acumen and critical thinking, with marketing intuition to act and recommend.
  • Self-motivation, attention to detail, and commitment to deadlines. Drives for results with minimal supervision.
  • Up to 25% travel may be required.

Skills

  • Brand Management
  • Digital Marketing and DtC
  • Consumer Insights and Market Research
  • HCP Marketing
  • Strategic Planning and Execution
  • Sales Enablement
  • Project and Budget Management

Education

  • Bachelor’s degree in Business or Marketing required; MBA preferred.