Brand Manager - Women's Health

Role Summary

Brand Manager with CPG brand marketing experience, based in Morristown, NJ or Grand Rapids, MI with a hybrid schedule strongly preferred. Remote locations may be considered.

Responsibilities

• Innovation & Commercialization: Lead the launch of Women’s Health products, collaborating with internal and external teams to support Sales and drive performance.
• Consumer Insights: Champion consumer understanding by partnering with Insights to develop learning plans, lead social listening, and embed consumer focus across teams.
• Product Access: Expand product accessibility through strategic coalition partners, donation programs, and sampling initiatives.
• Digital Marketing: Collaborate with the digital team to execute direct-to-consumer (DtC) merchandising and sampling programs.
• Ella Brand Management: Oversee end-to-end management of Perrigo’s Rx Women’s Health brand, working closely with external sales and marketing partners.
• HCP Marketing: Develop and implement marketing plans for healthcare professionals, including content creation, webinars, and event participation.
• Creative Development: Lead the creation and execution of brand assets, supported by a clear content measurement strategy.
• Performance Reporting: Analyze and report on digital and social media campaigns, optimizing plans and KPIs to meet evolving business needs.
• Demand & Supply Planning: Represent Women’s Health in monthly demand reviews and manage inventory planning.
• Sales Enablement: Drive sales communications by developing marketing materials for monthly updates and customer meetings.
• Team Leadership: Mentor and support the development of the Sr. Associate Brand Manager.

Qualifications

• Typically a Bachelor's degree in Business, Marketing or related field; Master’s Degree/MBA preferred, with 8+ years of experience.
• 3-5 years of experience in CPG Brand Management, Media, Shopper Marketing, or Retail Marketing is a plus.
• Digital marketing and data analytics experience required.
• Ability to support established business plan, with marketing creativity, strong verbal and written communication, and excellent project and time management skills.
• Ability to influence without authority within internal teams.
• Comfort with ambiguity, ability to navigate unfamiliar situations and handle organizational pivots.
• Strong analytical acumen and critical thinking, with marketing intuition to act on recommendations.
• Self-motivation, marketing creativity, detail orientation, and commitment to deadlines; drives for results with minimal supervision.
• Up to 25% travel may be required.

Skills

• Brand management
• Digital marketing and DtC campaigns
• Consumer insights and social listening
• HCP marketing and webinars
• Sales enablement materials
• Project management and cross-functional collaboration

Education

• Bachelor’s degree in Business, Marketing or related field; MBA preferred

Additional Requirements

• None beyond travel requirements noted in Qualifications