Brand Manager OTC–– Self Care & Wellness Division

Role Summary

Brand Manager for OTC – Self Care & Wellness Division. Responsible for strategically building OTC brands across the E-Commerce/Omni ecosystem, developing and executing brand promotional plans to meet goals, and leading with an entrepreneurial approach within the Self Care & Wellness team.

Responsibilities

• Lead the development of the growth roadmap for OTC brands, aligning with long-term strategy; analyze market dynamics, brand performance, competitive landscape, and consumer data to identify actionable insights.
• Deliver financial results and implement strategies to improve profitability amidst a competitive market.
• Develop and manage marketing campaigns across channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO, and on-site) to drive growth, retention, revenue, and ROI; optimize AMS/AMG investments on Amazon.
• Build brand presence and messaging across all touchpoints; provide brand guidelines and dynamic content to increase engagement across platforms.
• Manage relationships with external agencies and digital vendors to ensure best practice delivery.
• Collaborate with legal and regulatory teams to ensure promotional content meets compliance requirements and deadlines.
• Drive new product development and innovation with key stakeholders.

Qualifications

• Educational qualification: Bachelor's degree in Marketing, Communications or Business; MBA preferred
• Minimum work experience: 5+ years in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces

Skills

• Digitally savvy, results-oriented, self-starter with strong creative and analytical thinking; solid business and financial acumen.
• Exceptional organizational, cross-functional collaboration and time management abilities; able to balance multiple priorities and pivot as needed.
• Knowledge of SEO best practices (on/off-page, keyword research, tagging, schema, content).
• Strong proficiency with Facebook Business Manager, Google Ads, and Google Analytics; ability to track acquisition and retention across the consumer journey and on-site conversion.
• Experience in Healthcare/Beauty, Agency, DTC, and Ecommerce a plus.
• Proficiency with MS Office (Excel, PowerPoint, Outlook) and AI/BI tools.

Education

• Bachelor's degree in Marketing, Communications or Business; MBA preferred

Additional Requirements

• Incumbent should be willing to work in person from the Princeton, NJ office