Brand Manager - OTC Innovation

Role: Brand Manager leading OTC eye care innovation, focusing on shopper marketing, professional engagement, and experiential strategies to drive brand awareness, trial, and adoption. Responsibilities: manage retail activation aligning with retailer priorities; develop and execute retail media, POS, digital content, and impactful experiential campaigns; oversee professional touchpoints and education programs; support product launch readiness; create omnichannel marketing plans; lead social, influencer, and UGC campaigns; track KPIs for sales and market share; collaborate cross-functionally across sales, insights, regulatory, and external agencies; develop business cases for innovation opportunities. Requirements: Bachelor's degree or equivalent experience; 5+ years in brand marketing, preferably with OTC, CPG, or wellness categories; expertise in shopper marketing, experiential activations, and digital/social platforms; strong analytical, strategic, and agency management skills. Preferred: experience supporting product launches, success in retail and professional marketing, and leadership in event marketing. High-Value: OTC eye care, product launch, shopper and professional engagement, experiential marketing, omni-channel strategies, digital/social marketing, cross-functional collaboration, fast-paced environment. WorkSetup: Not specified; likely onsite or hybrid based on role demand.