Brand Manager OTC–– Self Care & Wellness Division

Role Summary

Brand Manager for OTC Self Care & Wellness. Responsible for strategically building out brands across the E-Commerce/Omni ecosystem, and for the development, execution, and optimization of brand promotional plans to reach overall brand goals and objectives. This digitally savvy role embodies an entrepreneurial approach to challenge conventions in the OTC product category and reports to the Director, Brand Management E-Commerce and Omni Channel.

Responsibilities

• Lead the development of the growth roadmap for OTC brands, in line with the long-term strategy and vision. Understand market dynamics, monitor and analyze brand performance, competitive landscape, consumer/shopper data and emerging category trends to identify key actionable insights.
• Deliver financial results and explore strategies to improve brand/segments profitability amidst a highly competitive market.
• Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. Includes analysis and optimization of AMS and AMG investment on Amazon.
• Build overall brand presence, develop brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching larger audiences on various platforms.
• Build strong relationships with external agency partners and digital vendors to ensure delivery of best practice.
• Extensively collaborate with internal legal and regulatory approval teams to ensure all promotional content projects meet necessary compliance requirements and aligned approval deadlines.
• Drive new product development / innovation process with key Dr. Reddy‚Äôs stakeholders.

Qualifications

• Educational qualification: Bachelor's degree in Marketing, Communications or Business; MBA preferred
• Minimum work experience: 5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces
• Skills & attributes: Digitally savvy, results oriented and a self-starter. Strategic, critical thinker with strong ability to think both creatively and analytically. Strong business and financial acumen.
• Skills & attributes: Exceptional organizational, cross-functional collaboration and time management skills. Ability to juggle multiple priorities and pivot quickly as things change.
• Skills & attributes: Knowledge of SEO best practices including on and off-page, keyword research, tagging, schema, content, etc.
• Skills & attributes: Deep understanding of Facebook Business Manager, Google Ads and Google Analytics with ability to track customer acquisition and retention through the consumer decision journey and on-site conversion.
• Skills & attributes: Healthcare/Beauty, Agency, DTC and Ecommerce experience a plus.
• Skills & attributes: Highly proficient with MS Office applications (Excel, PowerPoint and Outlook) and AI & business intelligence tools.

Education

• Bachelor's degree in Marketing, Communications or Business; MBA preferred

Additional Requirements

• Incumbent should be willing to work in person from our Princeton, NJ office