Brand Manager - Hemoglobinopathies

Role Summary

The Brand Manager, Hemoglobinopathies is responsible for marketing activities directed at customer channels to drive awareness, engagement, and brand adherence. This position will manage day-to-day digital initiatives, including website, social media, and digital analytics, ensuring all activities align with the brand objectives. The individual will collaborate with cross-functional partners, agencies, and vendors to deliver high-quality, compliant digital experiences to enhance the customer journey.

Responsibilities

• Digital Strategy & Execution: Support the development and execution of the brand’s digital marketing strategy in alignment with brand objectives, customer insights, and compliance requirements. Manage day-to-day execution of digital initiatives, including website content updates, email campaigns, and social media activities. Ensure consistent and compliant brand representation across all digital touchpoints
• Content Development & Compliance: Coordinate the review and approval process to ensure all materials meet compliance standards. Collaborate with agencies and vendors to deliver high-quality, on-brand digital content and campaigns
• Develop and Execute Channel Marketing Programs: Collaborate with brand team and agencies to design and implement strategic channel marketing initiatives. Ensure alignment of marketing programs with overall business objectives and revenue targets. Monitor and evaluate the effectiveness of channel marketing programs, providing recommendations for improvement. Act as a mentor to partners’ marketing teams, guiding them in creating and executing their own campaigns
• Identify and Optimize Distribution Channels: Analyze market trends to identify and prioritize high-potential distribution channels. Develop promotional strategies tailored to specific channels to maximize reach and impact. Leverage in-depth knowledge of internal and external business issues to enhance channel performance
• Performance Tracking: Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement
• Innovation & Best Practices: Stay informed of emerging digital trends, tools, and best practices relevant to brand marketing. Leverage insights to build innovative solutions and drive brand awareness and loyalty with customers
• Budget Management: Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI. Oversee agency and vendor relationships to deliver high-quality, on-time, and on-budget deliverables.

Qualifications

• Minimum Qualifications
• Bachelor's Degree from an accredited university or equivalent education with 5+ years of experience required
• 3 years of marketing experience, preferably in the pharmaceutical or healthcare industry
• Experience executing digital marketing tactics such as website management, email campaigns, paid media, and/or social media
• General Qualifications
• Demonstrates subject matter expertise with in-depth knowledge and experience in channel marketing and customer-driven strategies
• Possesses strong cross-functional business understanding and the ability to apply best practices to improve products or services
• Exhibits excellent skills in developing and executing channel marketing programs, including identifying distribution channels and promotional opportunities
• Capable of mentoring and guiding teams to create and implement effective marketing campaigns
• Skilled in coordinating and managing promotional activities
• Ability to work independently with minimal guidance while handling complex tasks critical to the business area
• Demonstrates strong analytical and problem-solving abilities to address internal or external business challenges
• Maintains a proactive and innovative approach to advancing business growth and achieving revenue objectives

Skills

• Digital marketing
• Channel marketing
• Content development
• Campaign management
• Analytics and KPI tracking
• Cross-functional collaboration
• Vendor and agency management

Education

• Bachelor's Degree or equivalent education (required)

Additional Requirements

• None specified beyond the above qualifications