Brand Insights and Analytics Lead, US Oncology

Role: Associate Director, Brand Insights and Analytics Lead for US Oncology, serving as a strategic partner to develop and implement brand strategies that enhance market performance and sales. Responsibilities include leading analytics on brand KPIs, targeting, segmentation, promotional effectiveness, and customer/patient journeys, in collaboration with cross-functional teams and external stakeholders. The role involves managing insights projects, integrating market research and competitive intelligence, and presenting findings to senior leadership. Requirements: Bachelor's degree in business, marketing, or related field; 5-8 years of experience in pharma brand insights, with expertise in market research, analytics tools, and stakeholder management. Industry leadership in biologics or specialty pharma preferred. Knowledge of drug commercialization, regulatory compliance, and experience in specialty biologics, including biologics or cell/gene modalities, is highly valuable. The position is based in Cambridge, MA, within a hybrid work environment, with detailed compensation range and benefits.