BIS Sales Marketing Director

Role Summary

The Director, Business Information Services - Sales & Marketing leads the technical strategy, system architecture, and implementation of commercial platforms to enable the Dermatology Business Unit’s field sales, medical teams, and marketing functions. This role delivers scalable, secure, and integrated technology solutions across CRM, BI, data platforms, and other critical commercial systems, combining deep technical expertise with strong leadership in pharmaceutical commercial operations.

Responsibilities

• Develop the technical roadmap and system architecture for commercial platforms, including CRM (Veeva/Salesforce), BI (Power BI), data integration pipelines, and master data management.
• Lead end-to-end software development lifecycle: requirements gathering, UI/UX design, architecture review, development oversight, QA/testing, deployment, and maintenance.
• Design and oversee scalable system integrations, including APIs, data pipelines, and ETL processes across internal systems and third-party data sources (e.g., IQVIA, claims, SP data).
• Collaborate with business stakeholders to gather functional requirements and translate them into technical specifications and prioritized development plans.
• Guide solution design in partnership with system architects and data engineers to ensure performance, scalability, and compliance.
• Manage a team of developers, business analysts, and vendors to ensure timely and high-quality delivery of technology initiatives.
• Ensure ongoing data integrity, availability, and adherence to key pharmaceutical regulatory standards‚Äîsuch as HIPAA, 21 CFR Part 11, and PDMA‚Äîto safeguard compliance and operational excellence.
• Proactively monitor production systems, address issues, and implement system optimizations.
• Lead change management, end-user training, and system adoption strategies across the organization.
• Evaluate and implement emerging technologies that drive innovation, automation, and business value.

Qualifications

• Bachelor‚Äôs degree in Information Systems, Computer Science, Engineering, or related field (Master‚Äôs preferred).
• 8+ years of progressive technical experience in Commercial IT, Sales Operations, or enterprise application development, with at least 3 years in a technical leadership role.
• Demonstrated success in leading cross-functional technical teams and managing vendor/partner relationships, leveraging a collaborative and proactive style to align business objectives with technology solution.
• Proven experience architecting and managing pharmaceutical commercial systems, including:
  • CRM platforms: Veeva CRM (preferred), Salesforce
  • BI tools: Power BI, Tableau, Qlik
  • ETL and data integration tools (e.g., Informatica, Azure Data Factory, Talend)
  • Data warehousing and modeling (e.g., Snowflake, Redshift, SQL Server)
• Strong understanding of pharmaceutical business processes, including:
  • Call planning, sampling, territory alignments, incentive compensation, and HCP targeting
  • Field MSL support including KOL development
• Experience working with diverse pharmaceutical data sources:
  • IQVIA datasets (PlanTrak, LAAD), claims data (FIA, Copay, Specialty Pharmacy), and digital/multi-channel engagement data
• Knowledge of security frameworks and compliance requirements: HIPAA, 21 CFR Part 11, PDMA
• Familiarity with Agile, Scrum, or hybrid project management methodologies
• Excellent verbal and written communication skills with both technical and non-technical stakeholders.
• Strong analytical, problem-solving, and decision-making abilities.

Education

• Bachelor‚Äôs degree in Information Systems, Computer Science, Engineering, or related field (Master‚Äôs preferred).