Associate-Sr. Associate-Manager - Website Measurement and Tagging Lead

Role Summary

The Website Measurement and Tagging Lead will play a pivotal role in Lilly’s mission to deliver best-in-class web experiences that drive business growth. In this role, you’ll be responsible for the web measurement strategy and lead the execution of tagging frameworks, empowering teams with data-driven insights that guide optimization and elevate brand site performance. You’ll partner with product teams, marketers, cross-functional leaders, and senior partners to assess site insights, uncover opportunities, and recommend improvements backed by actionable data.

Responsibilities

• Lead weekly reviews of website and campaign performance using analytics tools, maintaining benchmarks, identifying trends, and developing integrated data strategies to report on key performance indicators and inform business decisions.
• Collaborate with product and capabilities teams to translate measurement insights into actionable improvements, align strategies with business goals, and empower decision-making through effective collaborator management.
• Build and present clear, compelling dashboards and reports for stakeholders, leading partners through measurement strategy processes and developing reporting requirements that distinguish website KPIs from broader business goals.
• Champion ongoing measurement and rapid testing (A/B, multivariate) across digital touchpoints, proactively bringing to bear data sources and creating measurement plans to track progress toward brand and business objectives.
• Develop and maintain strategic tagging frameworks to track goals and user interactions, ensuring compliance with privacy laws and supporting website launches through accurate measurement implementations.
• Provide training, documentation, and expert consultation to cross-functional partners on measurement protocols and analytics processes.

Qualifications

• Required: Bachelors Degree
• Required: 3+ years of experience in website tagging and digital analytics

Additional Preferences

• Expertise in tools such as Adobe Analytics, Customer Journey Analytics, Adobe Data Collection, Medallia or similar
• 5+ years of experience strongly preferred in website tagging and digital analytics, with expertise in tools such as Adobe Analytics, Customer Journey Analytics, Adobe Data
• Knowledge of digital marketing platforms (e.g., Meta, TikTok, Reddit, LinkedIn, Google AdWords, Google Search Console, DoubleClick Campaign Manager, DoubleClick Search) and digital analytics platforms
• Google Analytics Certification
• Ability to learn new systems and techniques quickly
• Strong communication skills to explain complex ideas to non-technical partners and technical needs to developers
• Proven ability to navigate ambiguity; self-starter with drive to complete projects with limited direction
• Ability to influence, collaborate, and work effectively on a team
• Experience working in regulated environments; ability to influence without authority
• Emotional Intelligence; broad understanding of digital marketing strategies and best practices
• Understanding of agile methodologies
• Experience working with diverse teams and cultures

Education

• Bachelors Degree

Additional Requirements

• Some travel required (0-10%)