Associate New Product Planning Director

Role Summary

The Associate Director of New Product Planning is responsible for Competitive Intelligence and New Product Planning (NPP) efforts, driving CI for commercial and pre-commercial programs and expanding the influence of NPP across the organization. The role leads CI for the commercial portfolio and serves as NPP/CI lead for later-stage programs, generating strategic insights and communicating with stakeholders across IR, Commercial, Medical, Clinical, Regulatory, and executive leadership. It partners with program teams to inform strategic decisions, leveraging data and market knowledge to optimize current product value and identify future opportunities.

Responsibilities

• Lead competitive intelligence efforts leveraging both primary and secondary sources to inform strategy and decision-making
• Work closely with internal stakeholders to ensure development and communication of actionable intelligence, including robust competitive market landscapes, presentations with clear storylines to communicate key conclusions and recommendations, and direct communication of insights and implications to senior leadership
• Coordinate with cross-functional stakeholders, as well as external agencies, to provide in-depth CI coverage at scientific and industry conferences, ensuring prompt communication of the insights and implications
• Respond to ad hoc key business questions with expert analysis and clear communication
• Act as the core strategic partner and advisor to GPT stakeholders while serving as subject matter expert on assigned cross-functional program team/s
• Conduct primary and secondary market research to understand disease epidemiology, market environment, patient segmentation, patient journey, key competitors' strategy and activities, and customers' needs
• Drive development of and maintenance of strategic target product profiles (TPPs) for R&D pipeline assets in conjunction with program teams
• Collaborate with key stakeholders to develop the market opportunity analytics plan, manage related projects, collect and manage the data in support of the plan, and collaborate with key business partners to develop short- and long-range forecasts, integrating emerging market dynamics and competitive assessments
• Analyze target markets to determine current and future treatment paradigms, competitive landscape, unmet need, product positioning and value proposition, making commercial judgements around implications and ensuring stakeholder alignment
• Other duties as required

Qualifications

• A minimum of 12 years’ experience in industry; minimum of three years’ experience in new product planning/ strategic planning roles in the pharmaceutical industry or life science consultancy; commercial experience in the industry is a plus
• A minimum of three years and advanced understanding of CI processes, methods, industry ethics and compliance
• Proficient in primary/secondary market research
• Background in marketing and marketing analytics with a working knowledge of secondary data, mining secondary data sets and applying learnings to strategy development
• Experience in forecasting and the appropriate forecasting model to leverage across different launch scenarios and markets
• Excellent communication skills and strong analytical skills required to understand scientific and financial data, recognize key business issues, and prepare high-level presentations for senior executive staff review
• Ability to work on multiple projects simultaneously and effectively prioritize work with a sense of urgency
• Ability to work collaboratively in a smaller company environment and contribute to many different functions

Education

• Bachelor’s degree is required, an advanced degree in medicine, life sciences, or MBA is a plus

Additional Requirements

• Physical Demands: On a continuous basis, sit at a desk for long periods; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 25 lbs. may be required. The noise level in the work environment is typically low to moderate. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.
• Travel: You may be required to travel for up to 5% of your time.