Associate Marketing Manager, Events (Durham, NC)

Role Summary

Fortrea’s Associate Marketing Manager, Events, will support efforts across the entire marketing organization as part of the Fortrea Events team, with a focused remit of global and regional tradeshows based in North America. This position is responsible for the planning and execution of tradeshows and events aligned with Fortrea’s strategic business and brand objectives and will also work closely with the Senior Event Manager to support operational initiatives, curate creative experiences, and streamline project management efforts.

Responsibilities

• Strategy and Contracting: Support the marketing team‚Äôs strategic objectives by curating impactful recommendations at relevant tradeshows and events.
• Manage contract negotiations for sponsorship agreements.
• Scheduling and Planning: Maintain a focused planning calendar of no fewer than 20 tradeshows and events for the year with potential for oversight of >20 additional tradeshows; coordinate and lead planning schedule for each event, ensuring deliverables and tactics are executed on within required deadlines.
• Team Coordination: Coordinate with cross-functional departments to select appropriate planning leads based on the event's focus and our strategic goals.
• Logistics: Support logistical tasks as needed, including but not limited to: registration, show service rentals, catering and hospitality, meeting room coordination and hotel block management.
• Budget Management: Oversee the budget for tradeshow and event attendance, ensuring cost-effectiveness and adherence to budgetary guidelines and limits.
• Preparation of Materials: Ensure that all necessary materials, such promotional items, lead retrieval, and supplies are prepared and available for each event.
• Post-Conference Reporting: Champion the post-event debrief process by collating, tracking, and reporting on critical metrics and outcomes. Lead debrief discussions with attendees to gauge feedback on participation.
• Operational Administration: Support the Senior Event Manager by developing and steering Events team internal workstreams and processes to maintain the highest standards of support for the organization.

Qualifications

• Minimum 5 years of experience planning and executing tradeshows, conferences, and events
• Proven experience in the tradeshow and convention space; knowledge of systems, terminology, and onsite logistics
• Skilled independent contributor comfortable collaborating in a remote office environment
• Exceptional organizational skills with a high-level attention to detail
• Well-versed in managing multiple projects simultaneously while strictly adhering to required deadlines
• Proficiencies in working across multiple project management tools and storage platforms such as: Outlook, Microsoft Teams, Smartsheet, and Sharepoint

Ideal Candidate

• Experience supporting large, international tradeshows and meetings as well as regional, domestic conventions
• Demonstrate excellent internal and external communication and interpersonal skills
• A self-starter with a see it/own it/do it mentality who successfully contributes independently and as part of a larger team
• Creative mindset with a passion for curating impactful event experiences
• Proficiency with platforms including Smartsheet, Salesforce, and Zuant is preferred
• Extensive working knowledge of MS Word, Excel, PowerPoint, Outlook, and SharePoint is desired
• Experience supporting tradeshows and events in the healthcare, biotech, or pharma industry is preferred

Travel Requirements

• Domestic travel up to 25%, including weekends