Associate Marketing Director, CRC Promotions

Role Summary

Associate Marketing Director - CRC Promotions is responsible for developing and leading efforts to craft and execute promotional tactics to support commercialization, launch and ongoing promotional execution of Zanza in metastatic colorectal cancer (mCRC).

Responsibilities

• Support the development of US marketing tactical plans for new approval readiness and ongoing promotional execution of Zanza in mCRC
• Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
• Develop and align messaging platform and tactical rollout with brand objectives and strategies
• Ensure key brand messages and materials are effectively communicated at sales meetings
• Support management of the promotions budget, establish goals and metrics, and measure performance
• Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
• Collaborate with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
• Manage key vendor relationships, including the promotional agency of record
• Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct

Qualifications

• Master’s degree in related discipline and 9 years of related experience; or
• BS/BA degree in related discipline and at least 11 years of related experience; or
• Equivalent combination of education and experience

Experience

• Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
• Pharmaceutical Marketing
• Product launch experience strongly preferred
• Oncology experience strongly preferred
• Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus

Skills

• Advanced prioritization skills and ability to handle multiple projects
• Comprehensive ability to collaborate with multiple organizational stakeholders
• Advanced talent for blending innovation with pragmatic execution
• Intermediate skills to network internally and externally
• Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Advanced strategic thinking, initiative and creativity
• Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Advanced presentation, verbal and written communication skills
• Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Education

• See Education/Experience/Knowledge & Skills above

Additional Requirements

• Business travel is required up to 30% of the time