Associate Director US Vaccines Customer Engagement and Planning

Company Name

Merck

Job Description

The Associate Director US Vaccines Customer Engagement and Planning is responsible for developing digital marketing channel engagement strategies for assigned brands, applying SCRUM and AGILE principles.

Key Duties Include:

• Collaborating with stakeholders to build and optimize media/activation plans
• Owning measurement strategies and KPIs
• Analyzing consumer data for insights
• Making recommendations for channel choices

Requirements

• At least seven years of multi-channel marketing and digital media experience
• A passion for data analytics
• Strong marketing fundamentals
• Change management skills
• Business acumen