Associate Director, US Pharma Payer Marketing
Merck
June 26, 2026
Remote friendly (Rahway, NJ)
United States
Marketing
Associate Director, US Pharma Payer Marketing (Enlicitide)
Primary Responsibilities:
- Leverage market and customer insights to shape market access strategies.
- Develop payer customer segment strategies and promotional campaigns.
- Support pull-through activities and payer-related solutions for field sales/account management; monitor payer feedback and market dynamics to refine tactics.
- Provide US payer input into Brand Marketing, Global Market Access, new product planning, Integrated Account Management, Legal, Compliance, and Finance.
- Participate in value evidence strategy development with Outcomes Research/V&I.
- Support US Finance with segment-level forecast development for brand forecast.
Education:
- Bachelor’s degree required.
- MBA/MPH/PharmD or other advanced degree preferred.
Required Experience/Skills:
- 6+ years in payer marketing, pricing/market access strategy, marketing/sales leadership, or account management in pharma/biotech; OR 8+ years consulting with direct payer marketing and pricing strategy for product launch support.
- Understanding of healthcare ecosystem economics across payer segments; US healthcare trends/policy impacts.
- Deep experience with pharmacy & medical benefit dynamics, channel/distribution strategies.
- Marketing principles and market research activation; translate trends into tactics.
- Strategic/analytical critical thinking, leadership/communication, relationship management.
- Strong collaboration, project management, organization.
Preferred Experience/Skills:
- Market access, pricing/contracting and distribution strategy experience for pipeline products; biopharma payer marketing experience.
- Product launch and promotional review committee navigation.
- Biopharma payer marketing OR cross-functional stakeholder management OR managed care experience.
- Medical benefit and pharmacy benefit experience (plus distribution/channel dynamics).
Required Skills (examples): Adaptability, Agile principles, Customer insights, Financial analysis, Market access/market research, Pricing strategies, Promotions management, Stakeholder influence, Strategic planning/thinking.
Benefits/Incentives (if applicable): Annual bonus and long-term incentive (if applicable); comprehensive benefits include medical/dental/vision, retirement (401(k)), paid holidays, vacation, compassionate/sick days.
Application: Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees).
Primary Responsibilities:
- Leverage market and customer insights to shape market access strategies.
- Develop payer customer segment strategies and promotional campaigns.
- Support pull-through activities and payer-related solutions for field sales/account management; monitor payer feedback and market dynamics to refine tactics.
- Provide US payer input into Brand Marketing, Global Market Access, new product planning, Integrated Account Management, Legal, Compliance, and Finance.
- Participate in value evidence strategy development with Outcomes Research/V&I.
- Support US Finance with segment-level forecast development for brand forecast.
Education:
- Bachelor’s degree required.
- MBA/MPH/PharmD or other advanced degree preferred.
Required Experience/Skills:
- 6+ years in payer marketing, pricing/market access strategy, marketing/sales leadership, or account management in pharma/biotech; OR 8+ years consulting with direct payer marketing and pricing strategy for product launch support.
- Understanding of healthcare ecosystem economics across payer segments; US healthcare trends/policy impacts.
- Deep experience with pharmacy & medical benefit dynamics, channel/distribution strategies.
- Marketing principles and market research activation; translate trends into tactics.
- Strategic/analytical critical thinking, leadership/communication, relationship management.
- Strong collaboration, project management, organization.
Preferred Experience/Skills:
- Market access, pricing/contracting and distribution strategy experience for pipeline products; biopharma payer marketing experience.
- Product launch and promotional review committee navigation.
- Biopharma payer marketing OR cross-functional stakeholder management OR managed care experience.
- Medical benefit and pharmacy benefit experience (plus distribution/channel dynamics).
Required Skills (examples): Adaptability, Agile principles, Customer insights, Financial analysis, Market access/market research, Pricing strategies, Promotions management, Stakeholder influence, Strategic planning/thinking.
Benefits/Incentives (if applicable): Annual bonus and long-term incentive (if applicable); comprehensive benefits include medical/dental/vision, retirement (401(k)), paid holidays, vacation, compassionate/sick days.
Application: Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees).