Associate Director, US Oncology Marketing, Patient Experience Strategy Lead, Intismeran Autogene
Merck
June 26, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Associate Director, US Oncology Marketing, Patient Experience Strategy Lead
Key Responsibilities:
- Define and shape the INT Patient Support Program (PSP) and patient experience strategy for individualized neoantigen therapy.
- Lead patient journey go-to-market planning to address key treatment-journey pain points; enable frictionless care coordination from initiation through completion.
- Partner cross-functionally (Access Program, Data Strategy, Customer Experience & Innovation) to optimize integration and map data accessibility to mitigate patient/operational barriers.
- Establish PSP performance measurement frameworks and dashboards for data-driven optimization.
- Lead PSP launch planning, process mapping, cross-functional coordination, and continuous post-launch improvement.
- Develop and optimize the end-to-end patient experience; identify barriers and drive continuous improvement.
- Identify analytical/insight capabilities to enhance PSP and future-state design.
- Define treatment completion strategies, including support at critical handoffs and logistical barrier mitigation.
- Manage budget/spend across agencies and campaign development; oversee key AOR and vendor relationships.
- Synthesize complex data sets to identify drivers/opportunities and generate actionable recommendations.
Education:
- Bachelor’s degree (BA/BS); MBA or equivalent preferred.
Required Experience/Skills:
- 5+ years in pharma/healthcare with patient support, patient relationship marketing, or adherence experience.
- Patient Support Program and/or Hub experience required.
- Strategic thinking, analytical critical thinking, planning, strong communication, leadership, and ability to influence without authority in matrix organizations.
Preferred Skills:
- Commercialization experience with complex therapies (cell/gene or radioligand therapy); agency/vendor management; US commercial/regulatory awareness; patient engagement/CRM/adherence strategy.
Application:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees).
Key Responsibilities:
- Define and shape the INT Patient Support Program (PSP) and patient experience strategy for individualized neoantigen therapy.
- Lead patient journey go-to-market planning to address key treatment-journey pain points; enable frictionless care coordination from initiation through completion.
- Partner cross-functionally (Access Program, Data Strategy, Customer Experience & Innovation) to optimize integration and map data accessibility to mitigate patient/operational barriers.
- Establish PSP performance measurement frameworks and dashboards for data-driven optimization.
- Lead PSP launch planning, process mapping, cross-functional coordination, and continuous post-launch improvement.
- Develop and optimize the end-to-end patient experience; identify barriers and drive continuous improvement.
- Identify analytical/insight capabilities to enhance PSP and future-state design.
- Define treatment completion strategies, including support at critical handoffs and logistical barrier mitigation.
- Manage budget/spend across agencies and campaign development; oversee key AOR and vendor relationships.
- Synthesize complex data sets to identify drivers/opportunities and generate actionable recommendations.
Education:
- Bachelor’s degree (BA/BS); MBA or equivalent preferred.
Required Experience/Skills:
- 5+ years in pharma/healthcare with patient support, patient relationship marketing, or adherence experience.
- Patient Support Program and/or Hub experience required.
- Strategic thinking, analytical critical thinking, planning, strong communication, leadership, and ability to influence without authority in matrix organizations.
Preferred Skills:
- Commercialization experience with complex therapies (cell/gene or radioligand therapy); agency/vendor management; US commercial/regulatory awareness; patient engagement/CRM/adherence strategy.
Application:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees).