Associate Director US Oncology Campaign Development Lead
Merck
12 days ago
Remote friendly (North Wales, PA)
United States
Marketing
Associate Director (Campaign Development Lead) responsible for the identification, design, execution, oversight, and optimization of US Oncology HCP marketing campaigns and programs supporting Gynecological Cancers strategic imperatives.
Primary Responsibilities:
- Lead development of HCP marketing materials and digital assets (online video, emails, display/banner ads, alerts, web/video content, paid search/media optimization, social media, point-of-care, print, disease awareness).
- Lead development, measurement, and optimization of digital campaigns.
- Ensure tactics align to the customer experience plan (understanding customer segments, needs, channel preferences, profitability/lifetime value).
- Apply behavioral/communications objectives and insights to prioritize asset development using customer experience best practices and targeting.
- Work in an agile mindset: operate amid ambiguity, build stakeholder networks, test/learn, and drive innovation focused on customer experience.
- Contribute to brand-building tools.
- Collaborate with internal teams (PAN ADTs, Patient Strategy and Digital Innovation, Market Research, Analytics, Operations).
- Manage day-to-day agency/vendor interactions; create/monitor agency digital scopes of work (SOW) and participate in bi-annual agency evaluation.
- Manage applicable budgets; evaluate revalidation of marketing/digital assets.
- Implement Safety Label Updates (SLUs) and ensure compliance with Subpart E (when applicable).
Required Experience/Skills:
- Bachelor’s degree.
- 4+ years in marketing/marketing communications/marketing support of pharmaceutical products.
- Demonstrated ability to execute a brand or customer marketing strategy; cross-functional leadership.
- Strong marketing principles; campaign/message development; planning/presentation; communication; agency/vendor management.
Preferred Experience/Skills:
- US HCP marketing and/or oncology/Gyn indications.
- Agile and/or Experience Marketing Model; commercial/regulatory/legal compliance knowledge.
- End-to-end Medical/Legal (Promotion Review Team) process; Veeva/PromoMats; SAP.
Skills (required): Adaptability, content creation, creativity, digital/omnichannel/oncology marketing, email marketing, media planning, project management, social media marketing, strategic thinking, vendor relationship management.
Application Instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees). Application deadline is stated on the posting.
Primary Responsibilities:
- Lead development of HCP marketing materials and digital assets (online video, emails, display/banner ads, alerts, web/video content, paid search/media optimization, social media, point-of-care, print, disease awareness).
- Lead development, measurement, and optimization of digital campaigns.
- Ensure tactics align to the customer experience plan (understanding customer segments, needs, channel preferences, profitability/lifetime value).
- Apply behavioral/communications objectives and insights to prioritize asset development using customer experience best practices and targeting.
- Work in an agile mindset: operate amid ambiguity, build stakeholder networks, test/learn, and drive innovation focused on customer experience.
- Contribute to brand-building tools.
- Collaborate with internal teams (PAN ADTs, Patient Strategy and Digital Innovation, Market Research, Analytics, Operations).
- Manage day-to-day agency/vendor interactions; create/monitor agency digital scopes of work (SOW) and participate in bi-annual agency evaluation.
- Manage applicable budgets; evaluate revalidation of marketing/digital assets.
- Implement Safety Label Updates (SLUs) and ensure compliance with Subpart E (when applicable).
Required Experience/Skills:
- Bachelor’s degree.
- 4+ years in marketing/marketing communications/marketing support of pharmaceutical products.
- Demonstrated ability to execute a brand or customer marketing strategy; cross-functional leadership.
- Strong marketing principles; campaign/message development; planning/presentation; communication; agency/vendor management.
Preferred Experience/Skills:
- US HCP marketing and/or oncology/Gyn indications.
- Agile and/or Experience Marketing Model; commercial/regulatory/legal compliance knowledge.
- End-to-end Medical/Legal (Promotion Review Team) process; Veeva/PromoMats; SAP.
Skills (required): Adaptability, content creation, creativity, digital/omnichannel/oncology marketing, email marketing, media planning, project management, social media marketing, strategic thinking, vendor relationship management.
Application Instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees). Application deadline is stated on the posting.