Associate Director, US Omnichannel/Digital Engagement
Biogen
9 days ago
Remote friendly (Cambridge, MA)
United States
Marketing
What You’ll Do
Omnichannel Strategy & Experience Architecture
- Serve as Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
- Translate Brand objectives into orchestrated, AI-enabled customer journeys (awareness through engagement and conversion).
- Design engagement flows using next-best-action recommendations across customer, channel, content, cadence.
- Ensure omnichannel strategies are insight-driven, compliant, measurable, and aligned to Brand/portfolio priorities.
Brand Partnership & Leadership
- Primary omnichannel point of contact for the Brand; own end-to-end strategy and execution.
- Guide experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
- Facilitate engagement planning sessions; provide performance insights, learning agendas, and strategic recommendations.
End-to-End Campaign Ownership
- Own omnichannel campaign planning, execution, performance, and optimization.
- Integrate Media strategies into omnichannel experience design.
- Collaborate with Media, Omnichannel Operations, Decision Science, IT for on-time, compliant execution.
- Translate experience designs into business/operational requirements prioritized via SAFE/Agile; ensure adherence to playbooks/SOPs.
Digital Operations & Capability Adoption
- Be TA expert on MarTech ecosystem and AI-driven orchestration tools.
- Champion adoption of omnichannel capabilities with Operations; take E2E campaign execution accountability.
Analytics, Performance & Continuous Improvement
- Own omnichannel impact against Brand objectives.
- Partner with Decision Sciences to refine next-best-action logic; champion tagging/tracking/reporting readiness; drive optimization via testing.
Qualifications
Required Skills
- 7+ years omnichannel/digital healthcare experience in pharma/biotech (strategy, planning, execution, measurement).
- Omnichannel Strategy Design for inline brands (journeys, channel mix, content sequencing).
- AI-enabled omnichannel fluency (next-best-action, personalization, orchestration).
- Brand partnership and influence experience.
- Campaign planning/optimization ownership.
- MarTech operational proficiency.
- Cross-functional collaboration with Media, Operations, Decision Science, IT, compliance.
- Analytics-driven continuous improvement.
- Compliance-first mindset (regulatory, privacy, and PRC requirements).
Education: BA/BS required; MBA preferred.
Benefits (as stated)
- Medical, dental, vision, life; fitness/wellness with reimbursement; short/long-term disability; 15+ days paid vacation + end-of-year shutdown (Dec 26–Dec 31); company holidays + personal significance days; sick time; paid maternity/parental leave; 401(k) with match; employee stock purchase plan; tuition reimbursement up to $10,000/yr; ERG participation.
Omnichannel Strategy & Experience Architecture
- Serve as Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
- Translate Brand objectives into orchestrated, AI-enabled customer journeys (awareness through engagement and conversion).
- Design engagement flows using next-best-action recommendations across customer, channel, content, cadence.
- Ensure omnichannel strategies are insight-driven, compliant, measurable, and aligned to Brand/portfolio priorities.
Brand Partnership & Leadership
- Primary omnichannel point of contact for the Brand; own end-to-end strategy and execution.
- Guide experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
- Facilitate engagement planning sessions; provide performance insights, learning agendas, and strategic recommendations.
End-to-End Campaign Ownership
- Own omnichannel campaign planning, execution, performance, and optimization.
- Integrate Media strategies into omnichannel experience design.
- Collaborate with Media, Omnichannel Operations, Decision Science, IT for on-time, compliant execution.
- Translate experience designs into business/operational requirements prioritized via SAFE/Agile; ensure adherence to playbooks/SOPs.
Digital Operations & Capability Adoption
- Be TA expert on MarTech ecosystem and AI-driven orchestration tools.
- Champion adoption of omnichannel capabilities with Operations; take E2E campaign execution accountability.
Analytics, Performance & Continuous Improvement
- Own omnichannel impact against Brand objectives.
- Partner with Decision Sciences to refine next-best-action logic; champion tagging/tracking/reporting readiness; drive optimization via testing.
Qualifications
Required Skills
- 7+ years omnichannel/digital healthcare experience in pharma/biotech (strategy, planning, execution, measurement).
- Omnichannel Strategy Design for inline brands (journeys, channel mix, content sequencing).
- AI-enabled omnichannel fluency (next-best-action, personalization, orchestration).
- Brand partnership and influence experience.
- Campaign planning/optimization ownership.
- MarTech operational proficiency.
- Cross-functional collaboration with Media, Operations, Decision Science, IT, compliance.
- Analytics-driven continuous improvement.
- Compliance-first mindset (regulatory, privacy, and PRC requirements).
Education: BA/BS required; MBA preferred.
Benefits (as stated)
- Medical, dental, vision, life; fitness/wellness with reimbursement; short/long-term disability; 15+ days paid vacation + end-of-year shutdown (Dec 26–Dec 31); company holidays + personal significance days; sick time; paid maternity/parental leave; 401(k) with match; employee stock purchase plan; tuition reimbursement up to $10,000/yr; ERG participation.