Associate Director, US Omnichannel/Digital Engagement

Role: Lead Omnichannel and Digital Engagement Strategy within Biogen's North American Business Operations & Insights team, focusing on personalized, insight-driven customer journeys for HCPs and Patients in an inline therapeutic area. Responsibilities: serve as the Experience Architect, translating brand objectives into AI-enabled omnichannel strategies; act as primary point of contact for brand teams; own end-to-end campaign planning, execution, and performance optimization; champion digital operations and AI-driven capabilities; and lead performance analytics for continuous improvement. Requirements: minimum of 7 years of Omnichannel/Digital healthcare experience with a focus on strategy, planning, and measurement in Pharma/Biotech; proven ability to design and evolve omnichannel strategies; strong knowledge of AI-driven personalization and orchestration; experience partnering with brand teams and cross-functional stakeholders; proficiency with MarTech ecosystems; and understanding of compliance and regulatory standards. Preferred: BA/BS, MBA is a plus. HighValue: biologics/therapeutic areas, customer experience design, AI-enabled omnichannel execution, compliance, and cross-functional collaboration. WorkSetup: Hybrid; reporting to Senior Director, US Omnichannel Engagement.