Associate Director, US NPBD, Cardiovascular

Role: Associate Director, US New Product Business Development for Cardiovascular at Johnson & Johnson Innovative Medicine, focusing on the US launch of Milvexian for AFib and stroke prevention. Responsibilities: develop integrated consumer marketing strategies, including brand positioning, messaging, and omnichannel campaigns; lead digital and patient engagement initiatives; collaborate with cross-functional teams (medical, legal, regulatory, insights, analytics, market access, agencies) to ensure seamless execution; translate research and market intelligence into actionable plans; support patient advocacy and launch readiness efforts. Requirements: BA/BS (MBA preferred); minimum 7 years in pharma/healthcare marketing, sales, or market access; proven success in strategic marketing, cross-functional leadership, project management, and communication; experience with data-driven and AI-enabled tools preferred. Preferred: cardiovascular experience; consumer and HCP marketing background; experience with product launches or indication expansion; leadership experience managing agencies and teams. High-Value: focus on cardiovascular therapeutics, indication expansion, consumer marketing, and digital omnichannel strategies; applicable to pre-market or early launch phases. Location: Titusville, NJ, with up to 20% travel. The role demands strategic thinking, collaboration, agility, and familiarity with healthcare market dynamics.