Responsibilities:
- Support development and execution of integrated communications strategy based on market dynamics, communications trends, and audience insights, with emphasis on rare disease brands and pipeline assets.
- Apply and contribute to rare disease communications best practices (patient-centric storytelling, disease education, issues-aware engagement).
- Use AI-enabled tools to support communications planning, content development, and insights generation per enterprise standards.
- Partner with Patient Advocacy and cross-functional teams to ensure communications are aligned, empathetic, and appropriate for rare disease communities.
- Advise cross-functional business teams on where Communications can drive the greatest impact for Brand and Therapeutic Area strategy.
- Integrate expertise across media relations, digital marketing, internal/executive communications, patient/issues advocacy, and market/audience analytics.
- Deliver executional excellence in alignment with legal, regulatory, and compliance requirements.
- Maximize ROI for communications budget and PR agency.
Key Performance Indicators:
- Impact of insights/strategies on brand and organizational goals.
- Alignment of communications strategies across therapeutic areas.
- Use of OGSM framework with measurable results.
- Success rate in issue management in critical areas/geographies.
- Stakeholder feedback on collaboration and expertise.
Requirements:
- Bachelorβs degree required.
- 7+ years communications experience with significant brand communications experience.
- Manage agency partners and budget; crisis and issues management.
- Pharmaceutical experience preferred.
Skills:
- Strategic/critical thinking and collaborative mindset.
- Data storytelling; analyze audience and market data.
- Strong storytelling, writing, and presentation skills.
- Manage integrated (multi-audience, multi-channel) communication plans and measure effectiveness.
Benefits/Rewards:
- Salary expected to range from $126,000 to $234,000 per year; performance-based cash incentive; possible annual equity awards (role-dependent). US-based eligible employees receive comprehensive benefits and time off.
Location/Apply:
- Based local to East Hanover office and visit 3x/week; only apply if this works for you.