Associate Director, US Marketing (Metabolic)

Job Description Summary
The Associate Director, US Marketing, is responsible for the development and execution of PTC marketing strategies and tactics for the assigned product portfolio as defined by US leadership. Executes US marketing strategies and adapts global and regional strategies as appropriate.

Responsibilities
- Collaborate with the Senior Director (SD) for the United States and the marketing team to develop the local marketing strategy and tactical initiatives.
- Collaborate cross-functionally to implement regional/global marketing strategies and tactics and ensure alignment with local needs.
- Plan, develop, implement, and support marketing activities for approved indications; identify opportunities, adjust the plan as needed, and track commercial success (HCP and consumer materials/strategies).
- Support the country/regional strategic plan for the assigned product portfolio (direction, budget/revenue forecast support, product investment/programs for stakeholders, P&L, lifecycle opportunities, and alignment with global/corporate planning).
- Ensure compliance with corporate policies, regulations, and laws.
- Develop and support media-mix activities (regional/national and locally with sales); collaborate with patient organizations and third parties per compliance guidelines.
- Support operating budgets and initiate corrective measures as appropriate.
- Perform other tasks as assigned by management.

Qualifications
- Bachelor’s degree in a relevant discipline; minimum 7 years progressively responsible commercial experience in pharma/biotech (at least 5 years in marketing roles) or equivalent.
- Experience marketing/commercializing orphan/rare/specialized drugs with unique sales/marketing strategies.
- Proven success developing long-term and annual marketing brand plans.
- Strong DTC marketing knowledge; experience with patient programs.
- Ability to implement/manage brand ambassador programs and influencer engagements.
- Ability to prepare/lead promotional review committee meetings (medical, legal, regulatory).
- Digital marketing experience (websites, SEM/SEO, paid social, and third-party platforms).
- Experience leading conference/event strategy for HCP and DTC events and patient advocacy.
- Hands-on experience collaborating with patient organizations.
- Experience engaging/contracting with HCPs for product programming and Peer-to-Peer events.
- Ability to solve problems, anticipate issues, and adapt to changing priorities.
- Ability to influence without direct authority and work cross-functionally.
- Proficiency with Microsoft Office; comfortable setting KPIs and tracking performance.
- Excellent verbal/written communication.
- Ability to work independently in a fast-paced, matrixed environment.
- Analytical, planning, organization, and time-management skills; fluent in English.
- Preferred: advanced degree (PhD/Master’s/MBA); direct experience with market access, global cross-functional teams, sales training/ops; experience in small/entrepreneurial environment; CRM tools (e.g., Hubspot), Veeva iRep & Promomats.

Travel/Location
- Travel: up to 50%
- Hybrid role: Warren, NJ

Compensation/Benefits
- Expected base salary range: $167,000–$210,300.
- Eligible for short- and long-term incentives; medical, dental, vision, and retirement savings plans.

Application Instructions
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