Associate Director, US HCP Marketing, Digital Strategy

Role: Associate Director of HCP Digital Strategy, responsible for developing and executing omnichannel engagement strategies to enhance HCP marketing initiatives. Objectives include translating brand and disease state priorities into integrated digital, media, and non-personal channels, leveraging emerging digital capabilities such as AI, and optimizing customer experiences to drive business impact. Responsibilities encompass managing digital content and campaigns, supporting media planning, integrating behavioral data for personalization, monitoring KPIs, and collaborating cross-functionally with marketing, analytics, legal, and agency partners. Qualifications: Bachelor's in Marketing, Business, or related field; 7+ years in pharma, biotech, healthcare marketing, or consulting, with a track record in omnichannel strategy and digital campaign execution. Preferred skills include experience in HCP media planning, data-driven decision-making, agency management, and budget oversight. High-Value: Focus on pharmaceutical marketing in a healthcare setting, with a digital and omnichannel approach, incorporating advanced analytics and AI solutions. Position is hybrid in Cambridge, MA, with up to 40% travel for conferences, KOLs, and field meetings.