Associate Director, US HCP Marketing, Digital Strategy

Role: Associate Director of HCP Digital Strategy, responsible for translating brand and disease state priorities into integrated omnichannel marketing strategies that enhance HCP engagement and drive business results. Core responsibilities include developing and executing digital, media, and non-personal marketing initiatives, leveraging emerging digital capabilities such as AI, managing agency partnerships, and establishing KPIs for campaign evaluation. The role involves cross-functional collaboration with Marketing, Omnichannel, Analytics, and Regulatory teams to ensure strategic alignment and compliance. Qualifications: Bachelor's degree in Marketing, Business, or related field; 7+ years in pharmaceutical, biotech, or healthcare marketing with experience in omnichannel strategies and digital initiatives; strong analytical, strategic thinking, and communication skills; experience with HCP media planning preferred. HighValue: focus on digital engagement, omnichannel strategy development, AI-enabled solutions, and collaboration with cross-functional teams. Work setup: hybrid in Cambridge, MA, with up to 40% travel to conferences, KOL engagements, and field training.