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Associate Director, US Breyanzi Marketing, Professional Education

Bristol Myers Squibb
October 1, 2026
Full-time
Remote friendly (Madison, NJ)
Worldwide
Marketing
Role: Associate Director, US Breyanzi Marketing Professional Education, leading peer-to-peer and non-personal promotion strategies to engage CAR T-treated and referring HCPs, with a focus on driving lymphoma CAR T class growth and Breyanzi's long-term success. Responsibilities include developing speaker bureau programs, shaping medical education initiatives, managing congress presence, and collaborating across Medical Affairs and regional marketing to differentiate Breyanzi and promote adoption. Qualifications: Bachelor's degree required, MBA or advanced degree strongly preferred; 6–10 years in pharmaceutical/biotech marketing, ideally with Hematology, Oncology, or Cell Therapy experience; strong strategic, leadership, and communication skills; familiarity with FDA promotional regulations and clinical data interpretation. High-Value: Focus on Cell Therapy, Hematology/Oncology, CAR T treatment, professional medical education, and engagement with thought leaders. Work setup: not specified; collaborative, matrixed environment.