Associate Director, U.S. Consumer Marketing – Patient Adherence Program Lead

Role: Associate Director leading the consumer patient adherence strategy for a PAH (pulmonary arterial hypertension) drug, aiming to enhance patient engagement, treatment initiation, persistence, and journey navigation. Responsibilities: develop and optimize omnichannel adherence programs incorporating CRM, digital tools, educational resources; partner with analytics, digital teams, and cross-functional stakeholders across marketing, patient services, market access, legal/compliance, and external agencies; ensure compliant, scalable program delivery. Requirements: Master's Degree, MBA, or MS; 5+ years in pharma, biotech, healthcare marketing, patient services, or digital engagement; experience building or optimizing patient support and adherence programs; strong stakeholder management, communication, project leadership, and budget skills. Preferred: experience in specialty, rare disease, hub services, or specialty pharmacy. High-Value: focus on specialty disease, with direct patient impact; role involves strategic planning, cross-functional collaboration, and digital enablement; travel ~10%; hybrid work setup.