Associate Director Scientific Marketing - Hematology

Role Summary

The Associate Director of Scientific Marketing, Hematology is a member of Regeneron’s oncology-hematology commercial team, responsible for developing the strategic direction for scientific strategy and medical education activities supporting brand activities in the Multiple Myeloma space. Initial focus is on relapsed/refractory settings and will evolve to earlier lines as the program matures. Activities include synthesis of insights from market research and congresses to impact scientific and KOL engagement programs, including Speaker Bureau, influence mapping, and forward-looking congress planning and strategy. The role also drives strategic AdBoards and collaborates on input into AdBoards led by cross-functional partners, with potential expansion to Lymphoma programs (FL and DLBCL) in later lines.

Responsibilities

• Develop strategy and priorities to ensure impactful representations of the product program at US and select global congresses, including commercial objectives, customer engagement plans, advertising, competitive intelligence, and field training priorities in alignment with cross-functional teams.
• Collaborate with CSI&A to guide research strategy, synthesize insights from market research, congresses, and KOL interactions, and apply findings to inform commercial strategy and execution.
• Build and manage relationships with KOLs, HCPs, and professional partners, including KOL identification, mapping, and engagement planning.
• Coordinate the Annual Advisory Board Plan (AABP), including the development and execution of US commercial advisory boards to support brand strategy.
• Drive strategy for speaker bureaus, ensuring content relevance and accuracy.

Qualifications

• Required: Minimum of 10 years biopharmaceutical experience with at least 7 in Marketing; minimum of 3 years‚Äô experience with marketing of oncology drugs.
• Preferred: Strong science background with deep knowledge of oncology and/or hematology; understanding and experience in Multiple Myeloma is a plus; product/indication launch experience.
• Must be willing to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY.

Skills

• Strategic leadership, cross-functional collaboration, and strong negotiation abilities.
• Ability to operate in complex, rapidly changing environments and to translate insights into actionable plans.

Education

• Not specified in the provided description.

Additional Requirements

• On-site work requirements and location considerations for Sleepy Hollow, NY.
• Background checks as part of the recruitment process.