Associate Director, Regional Marketing (West Region)
ADC Therapeutics
8 days ago
On-site
Phoenix, AZ
Marketing
Position Overview:
Associate Director, Regional Marketer (Marketing), in-field connection to the marketing team to engage key commercially important thought leaders and leverage regional/local marketing opportunities. Covers AZ, CO, UT, CA, WA, NM, OR, NV.
Responsibilities:
- Lead and execute regional marketing plans
- Partner with Agency of Record (AOR) and home office to develop/execute regional plans (asset deployment, geo-targeting media execution, congress planning)
- Identify, monitor, and report key regional performance metrics
- Align on local account planning with cross-functional matrix team (Strategic Accounts, Hematology Therapeutic Specialists)
- Identify and develop regional/local HCPs and thought leaders; engage local/regional KOLs (Hematology/Oncology; lymphoma expert community)
- Map regional TL influence to support regional account plan development/execution (with AOR/brand team)
- Develop/execute regional advisory boards and third-party program plans
- Support ADC Therapeutics Speaker Bureau and disease state programs (ZYNLONTA)
- Attend key regional/national conferences; coordinate executive engagements and appropriate onsite presence
- Arrange meetings with TLs and company leadership
- Collaborate with digital marketing on geotargeting/advertising opportunities
- Gather insights for HQ and field leadership; coordinate KOL involvement across HQ, field commercial/medical, and Clinical Development
- Monitor lymphoma treater landscape; coordinate/execute patient advocacy events with patient marketing, corporate communications, and sales
- Manage agency partnerships and budget allocation (with Regional Marketing Lead)
Requirements:
- Bachelor’s Degree required; healthcare certification/qualification (e.g., RN, RPh) preferred
- 5+ years in pharma/biotech (hematology/oncology); academic experience important
- Product launch experience in hematology/oncology
- 2+ years direct experience with hematology thought leaders (physician and nurse) with access to academic/key institutions
- 2 years marketing/agency or related in-house commercial role
- 2+ years field sales or market access leadership preferred
- Preferred: thorough knowledge of competitive hematology/oncology commercial issues
- Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking
- Ability to explain complex clinical data/disease state info
- Proven track record meeting/exceeding qualitative and/or quantitative goals
- Experience developing strategy and executing tactics with budget oversight/direct management
- 40–50% domestic travel required
Associate Director, Regional Marketer (Marketing), in-field connection to the marketing team to engage key commercially important thought leaders and leverage regional/local marketing opportunities. Covers AZ, CO, UT, CA, WA, NM, OR, NV.
Responsibilities:
- Lead and execute regional marketing plans
- Partner with Agency of Record (AOR) and home office to develop/execute regional plans (asset deployment, geo-targeting media execution, congress planning)
- Identify, monitor, and report key regional performance metrics
- Align on local account planning with cross-functional matrix team (Strategic Accounts, Hematology Therapeutic Specialists)
- Identify and develop regional/local HCPs and thought leaders; engage local/regional KOLs (Hematology/Oncology; lymphoma expert community)
- Map regional TL influence to support regional account plan development/execution (with AOR/brand team)
- Develop/execute regional advisory boards and third-party program plans
- Support ADC Therapeutics Speaker Bureau and disease state programs (ZYNLONTA)
- Attend key regional/national conferences; coordinate executive engagements and appropriate onsite presence
- Arrange meetings with TLs and company leadership
- Collaborate with digital marketing on geotargeting/advertising opportunities
- Gather insights for HQ and field leadership; coordinate KOL involvement across HQ, field commercial/medical, and Clinical Development
- Monitor lymphoma treater landscape; coordinate/execute patient advocacy events with patient marketing, corporate communications, and sales
- Manage agency partnerships and budget allocation (with Regional Marketing Lead)
Requirements:
- Bachelor’s Degree required; healthcare certification/qualification (e.g., RN, RPh) preferred
- 5+ years in pharma/biotech (hematology/oncology); academic experience important
- Product launch experience in hematology/oncology
- 2+ years direct experience with hematology thought leaders (physician and nurse) with access to academic/key institutions
- 2 years marketing/agency or related in-house commercial role
- 2+ years field sales or market access leadership preferred
- Preferred: thorough knowledge of competitive hematology/oncology commercial issues
- Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking
- Ability to explain complex clinical data/disease state info
- Proven track record meeting/exceeding qualitative and/or quantitative goals
- Experience developing strategy and executing tactics with budget oversight/direct management
- 40–50% domestic travel required