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Associate Director Regional Marketing Specialist, Hematology- West Region

Bristol Myers Squibb
2 months ago
On-site
United States
Marketing
Brand Strategy
- Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Support execution of approved Advisory Boards
- Identify Healthcare Professional (HCP) consultants based on an approved Consultant Engagement Project Brief
- Facilitate, participate in, and attend advisory boards as appropriate

Regional and National Physician Discussions
- Support disease state and approved on-label product conversations using approved promotional messaging and PReP-approved materials
- Engage with assigned TLs and solicit feedback as needed
- Participate in and attend Congresses and other industry meetings; attend meeting sessions
- Conduct 1:1 meetings with HCPs

Compliant Collaboration (Field/Home Office)
- Provide input/support developing account plans for Sales Speaker Management and Engagement
- Identify and develop HCP Speakers for high-quality compliance promotional education
- Provide refresher and follow-up training to Speakers on PReP-approved materials
- Host and ensure compliant execution of branded/unbranded Speaker programs in line with BMS guiding principles
- Monitor Speaker performance at live programs to evaluate effectiveness and capabilities
- Partner with Marketing/Sales/cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and execution
- Assist in development and regional execution of Home Office Brand Strategy

Compliance & Integrity
- Work professionally and in accordance with BMS policies, laws/regulations, industry codes, and the Principles of Integrity

Compensation/Benefits (as stated)
- US salary range (Field, United States): $166,350–$201,571
- Health, wellbeing, and financial protection benefits; paid time off (details vary by location/role); other eligible time-off programs

Application instruction
- Apply even if you don’t perfectly match your resume.